UCR Jobs

General Information

Job Description	COMM SPEC 3	Working Title	Marketing and Communication Manager
Job Code	007477	Grade	22
Department Name	Summer Session - D01083	Department Head	Emily Engelschall
Supervisor	Leonard Taylor	Effective Date	06/01/2023

Position(s) Directly Supervised

Job Code	Title	FTE

Generic Scope

Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions.

Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions.

Custom Scope

Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns.

Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns.

Department Custom Scope

The Communications Specialist is responsible for coordination and implementation of a comprehensive and strategic communication plan focused on creating a streamlined and seamless administrative experience for UCR's undergraduate student community. In partnership with University Communications, the incumbent is responsible for developing and maintaining audience specific content (inclusive of, but not limited to, students, staff, academic advisors, and faculty) and working with key campus departments to push information outward on critical topics related summer session, financial aid, the academic calendar, registration, and other areas that are important for students to understand in order to successfully navigate their academic journey and that align with the campus and organizational strategic plan and enrollment and retention goals.

The Communications Specialist is responsible for coordination and implementation of a comprehensive and strategic communication plan focused on creating a streamlined and seamless administrative experience for UCR's undergraduate student community. In partnership with University Communications, the incumbent is responsible for developing and maintaining audience specific content (inclusive of, but not limited to, students, staff, academic advisors, and faculty) and working with key campus departments to push information outward on critical topics related summer session, financial aid, the academic calendar, registration, and other areas that are important for students to understand in order to successfully navigate their academic journey and that align with the campus and organizational strategic plan and enrollment and retention goals.

Education & Experience Requirements

Education Requirements

Degree	Requirement
Bachelor's degree in related area and/or equivalent experience/training.	Required

Experience Requirements

Experience	Requirement
4 - 7 years of related experience.	Required

License Requirements

Certification Requirements

Certification	Requirement

Educational Condition Requirements

Condition	Requirement

Key Responsibilities

Description	% Time
Identifies specific communications needs and develops the content and process for organizational improvements. Utilizing the campus acquired CRM, develop a personalized and automated communication plan to current students that maximizes the opportunity to keep students on track with the critical administrative processes needed to be completed in order to move through their academic journey in a seamless and timely manner (summer session enrollment, financial aid deadlines, credit hours, etc.) In collaboration with University Communications, develop a web presence that integrates business processes across Enrollment Services from the lens of the process not the department	20
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution. In partnership with the AVC, assess opportunities and appropriate channels to provide regular updates to the campus community with the objective of sharing relevant and critical Enrollment Services information outward in a timely manner to ensure the staff across campus can serve the UCR student community with the best information available.	15
Using a web design tool, such as CANVA, is responsible for the production and deployment of items such as the monthly registrar newsletter, flyers and one-sheets such as check lists, materials for outside (non-UCR) organizations (e.g. CAAP), PowerPoint presentations, simple updates to transactional email campaigns.	15
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.	10
Manages comprehensive communications programs, including written, visual, digital, and electronic communications. Coordinates efforts across Enrollment Services to ensure information is presented to students is clear, timely, and reliable. Evaluate opportunities to unify student communication channels (social media, phone, web, email, in-person) into a streamlined interface that allows for outward communication to students and eliminates duplication of effort	10
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints. Keeps up to date with best-practice communication techniques in order to support the delivery of nuanced information to the UCR community in a way to provides clarity to the consumer of the information and as a result reduces inquiries to the HOSS and/or home department	10
Works in collaboration with University Communications to deliver Summer Session marketing collateral and socialize key summer session messages to campus stakeholders in a timely manner with the goal of increasing summer session enrollment	10
Regularly survey Enrollment Services stakeholders (students, faculty, staff) to get a better understanding of how to make continued adjustments to how our various products/services are communicated and delivered with the goal of making continuous improvements that support student success	10

Knowledge, Skills & Abilities

Knowledge/Skill/Ability	Requirement
Knowledge of location protocols and channels for communication internally and externally.	Required
Solid written, verbal, interpersonal communications, active listening and political acumen skills.	Required
Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.	Required
Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.	Required
Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and/or broad general audiences.	Required
Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.	Required
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences.	Preferred
Knowledge of Strategic Enrollment Management marketing trends, best practices, and ability to operationlize these to connect with UCR students.	Preferred
Working knowledge with use of a Customer Relationship Management tool.	Preferred
Working knowledge with use of a Content Management System to edit website content.	Preferred
Understanding of design web tools such as CANVA	Preferred

Special Requirements & Conditions

Special Condition	Requirement
Must successfully complete a background check through the University's background check agency prior to your start date,and a fingerprint check through the Department of Justice and Federal Bureau of Investigations.,Must successfully complete a background check through the University's background check agency prior to your start date, and a fingerprint check through the Department of Justice and Federal Bureau of Investigations.	Required

Special Condition

Requirement

Must successfully complete a background check through the University's background check agency prior to your start date,and a fingerprint check through the Department of Justice and Federal Bureau of Investigations.,Must successfully complete a background check through the University's background check agency prior to your start date, and a fingerprint check through the Department of Justice and Federal Bureau of Investigations.

Required

Other Special Requirements & Conditions

Level of Supervision Received

General Supervision

General Supervision

Environment

Working Environment

Campus

Campus

Other Requirements

Items Used

Standard Office Equipment

Standard Office Equipment

Physical Requirements

Crawl : N/A Bend : N/A Walk : Occasionally Climb : N/A Sit : Frequently Stand : Occasionally Squat : N/A

Crawl : N/A
Bend : N/A
Walk : Occasionally
Climb : N/A
Sit : Frequently
Stand : Occasionally
Squat : N/A

Mental Requirements

Write : Constantly Read/Comprehend : Constantly Reason & Analyze : Constantly Communicate Orally : Constantly Perform Calculations : N/A

Write : Constantly
Read/Comprehend : Constantly
Reason & Analyze : Constantly
Communicate Orally : Constantly
Perform Calculations : N/A

Environmental Requirements

Works in confined quarters : No Is exposed to marked changes in temperature and/or humidity : No Drives motorized equipment : No Dust : No Is around moving machinery : No Is exposed to excessive noise : No Fumes : No

Works in confined quarters : No
Is exposed to marked changes in temperature and/or humidity : No
Drives motorized equipment : No
Dust : No
Is around moving machinery : No
Is exposed to excessive noise : No
Fumes : No

Critical Position

Is Critical Position: Yes

Is Critical Position: Yes

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