General Information
| Job Description | VISUAL COMM SPEC 4 | Working Title | Multimedia Graphic Designer |
|---|---|---|---|
| Job Code | 007467 | Grade | 23 |
| Department Name | CHA&SS Dean's Office - D01008 | Department Head | Daryle Williams |
| Supervisor | Jeff Girod | Effective Date | 06/27/2023 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. |
Custom Scope
| Designs, produces and approves visual presentations, publications or communications for audiences that are either broad or highly influential using various creative methods. Requires subject matter expertise and an indepth understanding of the audience and visual communication strategies/methods. Work is of considerable difficulty and requires consultative skills for leading projects with clients. Functions as a lead within the department. |
Department Custom Scope
| Under the general supervision of the Assistant Dean, CHASS Marketing & Communications, and with input and feedback from the Office of the Dean, CHASS Development team, Student Academic Affairs, Department Chairs and faculty, the Multimedia Graphic Designer analyzes, creates, and executes all facets of comprehensive marketing and awareness campaigns, making recommendations to best serve the organization?s objectives and goals. Responsible for brand building and marketing/communication strategies to promote use and awareness of CHASS people, events, and program, assists in creating marketing and communications collateral to meet student enrollment and retention targets, and implements specific plans for fundraising and alumni relations programs and activities. Works closely with the Assistant Dean to expand CHASS efforts related to digital communication and creating/maintaining new databases for communication to internal/external CHASS audiences and other academic institutions. Primary responsibilities will include graphic design and printing, web design, email marketing, social media marketing, event program formatting and printing, and event calendaring. This is an advanced position that should provide innovative visual solutions as an industry leader in graphical/digital design. Will assess/rethink all CHASS websites, email, print, digital, social, and physical collateral. Provides graphic design support to the Assistant Dean, Director of Events, and Performing Arts Marketing Specialist. Specific media collateral to be produced will include writing and graphic design of all CHASS digital newsletters, websites, posters, flyers, event programs, brochures, management of all campus calendaring via Localist, and social media scheduling, posting, engagement, tracking and reporting. Candidates will be required to present a portfolio of the design work described above if called for an interview. Hours are typically Monday-Friday, 8am-5 pm, with occasional nights and weekends on/near campus as required for marketing/events support. This position is also hybrid remote with up to 3 days per week working remotely. Schedule may change depending on department needs. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Master's degree (or comparable experience) in marketing, public affairs, communications, public relations, events management, or a related field from an accredited university or college. | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 6 - 10 years of related experience. | Required |
| Minimum of 3-5 years of experience in audience development | Preferred |
| Minimum of 6-10 years of experience working in an ad agency, university marketing department and/or performing arts institution | Preferred |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
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Key Responsibilities
| Description | % Time |
|---|---|
| Conceives, produces and approves files, graphics, and/or illustrations for visual media, including print and the web. | 25 |
| Develops and produces visual presentations, devising visual themes that strengthen the communication of ideas and information. | 20 |
| Oversees the placement of marketing materials and event programs to expand audiences and increase attendance | 20 |
| Consults with clients to plan and design presentation of visual information effectively and appropriate to target audiences and to the selected visual medium; products may include publications, brochures, displays, presentation slides, proposals, technical manuals, web sites, and other visual communications. | 10 |
| Assesses complex or otherwise challenging written material and data and devises the best ways to present it visually to enhance its clarity and impact. | 5 |
| Works closely with project managers, writers, and clients to understand communication requirements, determines most appropriate media, and creates cost-effective products. | 5 |
| Using advanced understanding of printing and other production processes, including computer software, for publishing, images, web sites, and various other media. Provides high level guidance on design and publishing technology, services for web design, expertise on printing and other production processes for final products. | 5 |
| Effectively meet budget and time constraints. | 5 |
| Leads others in department to achieve project and departmental goals and objectives. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Leading edge marketing knowledge and understanding of integrated marketing techniques. | Required |
| Ability to manage and prioritize multiple projects in a deadline-intensive environment. | Required |
| Advanced knowledge and demonstrated experience in front-end web design, website best practices and html editing. | Required |
| Critical thinking skills, advanced organizational skills and proactive problem-solving/problem resolution skills. | Required |
| Ability to lead and mentor others in the department. | Required |
| Advanced knowledge and demonstrated experience utilizing design software applications such the Adobe Creative Suite (Photoshop, Illustrator, In-Design). | Required |
| Advanced design, creative and artistic skills. | Required |
| Ability to work independently with minimal supervision, while achieving maximum results and delivering work that is considered innovative and well beyond the standard | Required |
| Advanced knowledge and demonstrated experience in designing and scheduling digital newsletters utilizing platforms such as Constant Contact and MailChimp and managing email databases. | Required |
| Advanced knowledge of branding concepts, combined with an ability to understand and contribute new ideas to marketing events, programs and promotions. | Required |
| Advanced knowledge of production processes for a variety of media and knowledge of vendor requirements for a variety of products. | Required |
| Advanced interpersonal communications skills, including active listening skills and skills to work effectively within teams and to effectively provide advanced design advice and consultation to clients on all aspects of visual communications. | Required |
| Advanced knowledge of design and communications concepts and applicable software applications. | Required |
| Advanced skills to devise broad design ideas, present them to clients, and produce results on time and within budget. | Required |
| Advanced knowledge of the location, including its vision, mission, goals, and objectives. | Preferred |
| Experience working with members of the performing arts community, especially artists in the fields of creative writing, dance, music and theatre. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| Direction |
Environment
Working Environment
| Campus |
Other Requirements
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |