General Information
| Job Description | MARKETING SPEC 3 | Working Title | Communications/Marketing Manager |
|---|---|---|---|
| Job Code | 007552 | Grade | 21 |
| Department Name | Alumni & Constituent Rel. - D01187 | Department Head | |
| Supervisor | Effective Date | 02/13/2016 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems / issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced marketing and/or sales professional to perform the full range of marketing and/or sales activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus and / or medical center community and to the general public of department and/or campus and / or medical center services, programs or products. Has a full understanding of industry practices and campus and / or medical center policies and procedures; resolves a wide range of issues. |
Department Custom Scope
| Reporting to the Assistant Executive Director, the Communications/Marketing Manager is assigned primary responsibility for developing and executing a comprehensive strategic communications plan and crafting messages for alumni marketing communications designed to increase awareness of Alumni & Constituent Relations and the UCR Alumni Association. S/he will also be responsible for creating and maintaining a website and managing various social media platforms designed to engage, inform and connect alumni, students, parents and other constituents to the university's mission and alumni/advancement priorities. This position will support a wide range of marketing and communications activities including targeted marketing programs, event advertising, promotional materials, and content development. Other responsibilities include participating on committees; providing advice and counsel to staff in areas relating to online communications and social media; and tracking analytics. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
| Coordinates activities including events and promotional materials and products designed to promote awareness of the department and/or campus and / or medical center services, programs or products within the campus and / or medical center community or to the general public. | 5 |
| Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration. | 5 |
| Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, et cetera. | 25 |
| Coordinates advertising placement and schedules. | 5 |
| Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, et cetera. | 5 |
| Builds relationships with outside (non-campus and / or medical center affiliated) companies and organizations. | 5 |
| Develop and execute a strategic communications plan and calendar to engage, inform and connect alumni, students, parents and other constituents to the university's mission and alumni/advancement priorities. In collaboration with the Office of Strategic Communication, develop content, design, create, and maintain a dynamic alumni website highlighting alumni programming, initiatives, events and UCR's reputation. Serve as a liaison between the Alumni office and Strategic Communications on project requests, Class Acts, alumni profiles, and promotional materials. Ensure accurate and timely information is highlighted on alumni and constituency websites. Establish guidelines for design continuity. Produce e-newsletters for alumni and parents and schedule emails distributed. Conceptualize, write, edit and manage content and event announcements for e-newsletters, print publications, and multi-media projects. Maintain contact with sources in the colleges, departments and centers to obtain relevant information to highlight alumni achievements and promote UCR initiatives through social media, online presence, and e-newsletter. | 30 |
| Manage various social media forums including: Facebook, LinkedIn, Twitter, Instagram, Snapchap, etc. Develop and execute planned social media campaigns. Identify social media best practice. Write copy and accept submissions from alumni staff to post relevant information to Alumni blog, website and social media platforms. Collaborate with Strategic Communications and the Annual Fund on the coordination of posts and messaging. Liaison to social media vendors, designers, and programmers. Builds relationships with outside companies and organizations. | 15 |
| Develop annual communications budget. Assist in staffing campus-wide events such as Commencement and Homecoming. Coordinate video projects with the Office of Strategic Communications and assist with the technical aspects of presentations. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
| Thorough knowledge of the campus and / or medical center' products and services. | Preferred |
| Thorough analytical and written communication skills. | Required |
| Thorough knowledge of marketing mediums and funding sources. | Preferred |
| Thorough knowledge of communication principles, media, and marketing techniques. | Required |
| Thorough, strong project management skills. | Required |
| Strong interpersonal communication and political acumen skills. | Required |
| Strong skills in event and media activities management. | Required |
| Skill in mentoring less experienced staff. | Preferred |
| Four years of professional experience in marketing and/or communications | Preferred |
| Experience in developing communication and marketing plans what have been effective in meeting established goals. | Required |
| Extensive experience with HTML, PHP and JQuery (JavaScript). | Preferred |
| Demonstrated skill in making oral and written presentations through various media formats to a wide variety of audiences to provide information, instructions, or explain subjects of interest. | Preferred |
| Excellent interpersonal skills and the ability to communicate effectively with a diverse group of individuals in a diplomatic and professional manner. | Required |
| Ability to be flexible in working independently as well as collaboratively with University Advancement colleagues, faculty, staff, students and volunteers to achieve defined goals. | Required |
| Resourcefulness in finding appropriate solutions to problems and initiative in presenting alternatives and implementing solutions to ensure effective change. Ability to anticipate problems and take necessary action to eliminate or mitigate potential negative effects. | Required |
| Possesses traits of good judgment, confidentiality and discretion in communicating with colleagues and constituents. | Required |
| Knowledge of digital video production and best practices including equipment management, script writing, interviewing, shooting, editing, and post-production. Ability to carry, transport, set up, break down video/photographic equipment required for shoots and other projects. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| GeneralDirection |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
Mental Requirements
Environmental Requirements
Critical Position
| Is Critical Position: No |