General Information
| Job Description | MEDIA COMM MGR 1 | Working Title | Director of Media Relations |
|---|---|---|---|
| Job Code | 000413 | Grade | 25 |
| Department Name | Strategic Communications - D01189 | Department Head | |
| Supervisor | Effective Date | 06/30/2016 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|---|---|
| 007462 | MEDIA COMM SPEC 3 | 4 |
| 005885 | MEDIA COMM SPEC 4 | 1 |
Generic Scope
| Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate staff. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human, financial, and often physical resources in compliance with departmental and organizational goals and objectives. Ensures subordinate supervisors and professionals adhere to defined internal controls. Manages systems and procedures to protect departmental assets. |
Custom Scope
| Manages media relations operations and activities for a department / unit, including strategic planning and program management and staff supervision. May be responsible for budget and personnel development and administration. |
Department Custom Scope
| The Director of Media Relations is a key leadership position within the Office of Strategic Communications, requiring a minimum eight years of communications experience, at least a bachelor's degree and ability to travel. Reporting to the Assistant Vice Chancellor, Strategic Communications, the Director of Media Relations maintains and expands the university's contacts with local, statewide and national media, supervises public information representatives and advises faculty, staff and administration on issues related to media coverage. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and / or equivalent experience / training. | Required |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
| Develops and manages programs to publicize and promote department or unit research, achievements, education and / or scholarship through the use of news releases, news conferences, feature stories, speeches, audio and visual presentations, social media and new media venues including the internet. | 5 |
| Cultivates and maintains effective working relationships with writers, editors, and producers in print and electronic media on international, national, local and location levels. | 40 |
| As needed, provides consultative services on media relations and publicity strategies including the interview process, press conference procedures, and media and personal appearances. | 5 |
| Responsible for comprehensive personnel administration, including selection, training, guiding, mentoring, evaluating and as required taking disciplinary action with staff; may have responsibility for developing, implementing, and administering budget. | 5 |
| Develops news communications strategies and ensures responsive, professional and effective news operations for the campus. Plans, develops, implements daily and long-term operations of the media unit, including programs, personnel, and budget management. Follows national and international trends in higher education as well as those within the UC system and creates long-term, substantive media outreach for UC Riverside, its administration, faculty, staff, students and community. | 35 |
| In concert with the Assistant Vice Chancellor, develops strategic messages, advises on information and public relations policies and on publicity values, timing and techniques; advises, trains and assists university officers, faculty, staff and students relative to communications with the news media, special public and internal constituencies; envisions, researches, writes and edits public opinion and commentary submissions to major, established, and emerging media. | 10 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Strong knowledge of the concepts, principles and technical aspects of media relations and communications including broadcast communications. | Required |
| Broad knowledge of the location, its vision, mission, goals, objectives, infrastructure, programs, policies, and achievements. | Preferred |
| Strong knowledge of principles and practices in crisis and emergency communications. | Required |
| In-depth understanding of best usage of print, broadcast and online media. | Required |
| Strong interpersonal and written communications skills, including strong editing skills. | Required |
| Skill in conceiving and implementing media relations plans and strategies and in providing leadership to staff and colleagues to achieve desired objectives. | Required |
| Skill in visualizing and implementing media programs to showcase the department / unit and communicating the locationÆs desired message. | Required |
| Strong supervisory skills; may require strong budgetary administrative skills. | Required |
| Skill to establish an environment of and maintain strict confidentiality. | Required |
| Excellent project management and organizational skills. | Required |
| Skills in sensitivity, diplomacy, and flexibility to balance diverse campus communications demands, goals and needs. Demonstrated commitment to principles of community and diversity. | Preferred |
| Thorough knowledge of principles and practices in crisis and emergency communications. | Preferred |
| Demonstrated initiative and leadership, politically savvy, entrepreneurial, proactive and resourceful. | Preferred |
| Increasingly responsible experience in a news, communication or public relations program for a college, news media organization, government agency or other large knowledge-based organization. Knowledge of applicable university, state and federal law, rules and regulations. | Required |
| Ten (10) years of closely related experience | Required |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| GeneralDirection |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
Mental Requirements
Environmental Requirements
Critical Position
| Is Critical Position: No |