General Information
| Job Description | COMM SPEC 3 | Working Title | Marketing Coordinator |
|---|---|---|---|
| Job Code | 007477 | Grade | 22 |
| Department Name | Strategic Communications - D01189 | Department Head | |
| Supervisor | Effective Date | 11/16/2016 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems / issues of diverse scope and determines solutions. |
Custom Scope
| Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns. |
Department Custom Scope
| Reporting to the Executive Director of Marketing and Creative Services, the Marketing Coordinator will help support the strategic planning, branding, marketing and communication services offered by the Office of Strategic Communications. This position will support a range of marketing and communications activities including campaign communications, targeted marketing programs, event advertising, campus promotional materials, direct marketing campaigns, website organization, SEO and content development, and support for video and photography. In addition, this position will help coordinate and support a university-wide integrated marketing program, including branding and identity, market research, and strategic message development. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
|
20 |
Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
|
10 |
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
|
20 |
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
|
10 |
| Work with campus clients to identify and reinforce overall web strategy/SEO, to organize/architect sites, to write and develop multimedia content, to review/edit comps and to coordinate design and programming process. Help identify social media best practices, develop and contribute content in support of campus social media platforms, monitor analytics. Help develop, manage and update content for UCR umbrella site (including homepage) and other key administrative sites for senior leadership. Help support development of strategy and content for UCR campaign site. Help coordinate projects involving freelance web writers, designers, programmers. | 40 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. | Required |
| Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. | Preferred |
| Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences. | Preferred |
| Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. | Required |
| Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences. | Required |
| Solid written, verbal, interpersonal communications, active listening and political acumen skills. | Required |
| Knowledge of location protocols and channels for communication internally and externally. | Required |
| Demonstrated writing (web and print) and editing experience to produce targeted communications and marketing materials with clarity and accuracy. Skill to translate complex material into clear, lively, straightforward prose. | Preferred |
| Experience with organizing websites, SEO strategy and best practices, online advertising. Experience editing and developing multimedia content. | Preferred |
| Knowledge of principles and practices of communications and marketing programs that compliment major gift fund raising programs. | Preferred |
| Experience in coordinating publications from concept to finished product, including writing, editing, proofreading, fact checking, and adhering to production schedules. | Required |
| Demonstrated experience with social media best practices. | Required |
| Strong organizational and time management skills; with ability to work successfully as part of a communications office team. | Required |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
|
Level of Supervision Received
| GeneralSupervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
|
Physical Requirements
Mental Requirements
Environmental Requirements
Critical Position
| Is Critical Position: No |