General Information
| Job Description | COMM SPEC 3 | Working Title | Social Media Specialist |
|---|---|---|---|
| Job Code | 007477 | Grade | 22 |
| Department Name | Strategic Communications - D01189 | Department Head | |
| Supervisor | Effective Date | 01/30/2017 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems / issues of diverse scope and determines solutions. |
Custom Scope
| Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns. |
Department Custom Scope
| Under the direction of the Executive Director, Marketing and Creative Services the Social Media Specialist is responsible for managing an overall social media strategy to support the University's communications priorities and programming through social media and web content. The incumbent will implement the University and departmental social media strategies and will help direct and produce content for Facebook, Twitter, Instagram, YouTube and other social media platforms. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| BS/BA degree in advertising, communications, marketing, public relations, or equivalent education and work experience. | Preferred |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
|
20 |
Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
|
15 |
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
|
10 |
| Ensures production of high quality products that effectively deliver the desired message within budget and time constraints. | 10 |
Identifies specific communications needs and develops the content and process for organizational improvements.
|
10 |
| Proactively manage the University brand on social media sites by content monitoring and responding as needed, including as part of emergency communications crisis or exercises | 30 |
| Recruit and manage student interns to assist in developing social media marketing content | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. | Required |
| Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. | Preferred |
| Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences. | Required |
| Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. | Required |
| Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences. | Required |
| Solid written, verbal, interpersonal communications, active listening and political acumen skills. | Required |
| Knowledge of location protocols and channels for communication internally and externally. | Required |
| Experience analyzing and reporting performance in various social media channels, and making necessary adjustments and optimizations in order to meet stated objectives. | Required |
| Experience using interpersonal skills to effectively develop relationships with internal stakeholders in order to develop a steady stream of inbound story ideas, coordinate projects as well as influence social media activities in other departments. | Required |
| Knowledge and understanding of social media channels and social media monitoring platforms | Required |
| Ability to work within a team, meet deadlines, handle multiple projects simultaneously, and easily adjust to rapidly changing priorities. | Required |
| Experience applying judgment and discretion when working with highly sensitive and confidential information. | Preferred |
| Experience systematically monitoring conversations and trends in social media, assessing opportunities for, and threats to, the advancement of a brand's reputation. | Preferred |
| Experience with functionality of social media monitoring platforms and multimedia graphic design. | Preferred |
| General knowledge of digital audio and video recording equipment, experience operating such equipment and experience with digital audio and video editing software. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
|
Level of Supervision Received
| GeneralSupervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |