General Information
| Job Description | DIGITAL COMM SPEC 4 | Working Title | Digital Content Manager |
|---|---|---|---|
| Job Code | 006077 | Grade | 24 |
| Department Name | University Communications - D01189 | Department Head | |
| Supervisor | Effective Date | 10/16/2017 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|---|---|
| 007477 | COMM SPEC 3 | 1 |
Generic Scope
| Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. |
Custom Scope
| Works independently to develop and maintain complex web sites and develop, enhance, and maintain a variety of digital properties with a broad audience and/or with a high consequence of error. Mentors less experienced staff. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. |
Department Custom Scope
| UC Riverside is seeking an experienced digital content manager to grow and strengthen its integrated web presence and social media program. Reporting to the executive director of marketing and creative services, the digital content manager will support UC Riverside's office of University Communications in University Advancement. University Communications is responsible for managing and stewarding UC Riverside's institutional brand and national reputation. The department produces award-winning multimedia content, publications, videos, and social content. It provides a wide range of consulting, writing/editing, video production, and graphic design services for colleges, centers, departments, and other campus partners. As a member of the University Communications multimedia team the digital content manager will work closely with a team of graphic designers, videographers, and writers to assess and enhance UC Riverside's digital web strategy and social media communications program. They will supervise and work with a full-time digital content strategist to manage UC Riverside's transition to a responsive web environment, and to implement a robust social media strategy. This position will be expected to assess goals, track analytics, relay industry best practices, produce and manage quality content, provide web content support for outside clients, support emergency/crisis communications, and actively collaborate with campus marketing colleagues. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
| License | Requirement |
|---|---|
| Valid Driver's License | Required |
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Develops and implements comprehensive short and long-range strategic digital communications programs and projects.
|
30 |
Maintains and develops complex web sites and other digital properties with broad audiences and/or with a high consequence of error.
|
20 |
| Manages the ongoing content development and maintenance of digital properties. | 15 |
| Consults with management and other professionals to develop strategic digital communication plans, programs or projects to ensure that digital communication meets the organization's needs and effectively delivers the desired message. | 25 |
Maintains currency with emerging and state-of-the-art technical and other web-related technologies, requirements and developments (for example, accessibility issues) and recommends or implements actions.
|
10 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Advanced knowledge of the fundamentals of design and implementation. | Required |
| Advanced skill in creating effective web sites. | Required |
| Advanced understanding of technical language and requirements of the assigned work. | Required |
| Advanced knowledge of digital communication media, including content management systems and/or relevant web applications used for web site production, and organization-specific computer application programs. | Required |
| Advanced technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. | Required |
| Advanced understanding of organization's processes, procedures, and applicable rules and regulations for web communication. | Required |
| Advanced knowledge of the organization, including its achievements, goals, objectives, vision and mission and how digital communication can effectively convey and advance the message to various audiences. | Required |
| Advanced skill to monitor and assess processes or services and make necessary improvements. | Required |
| Advanced project management skills to complete projects within budget and time constraints. | Required |
| Advanced interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and positive solutions. | Required |
| Previous professional experience managing social media content creation for a large, highly visible organization. | Required |
| Experience in web architecture, content strategy, writing, user testing, SEO, and analytics. | Required |
| Experience translating technical research into accessible content for media and general public consumption. | Preferred |
| Experience working in the higher education environment. | Preferred |
| Hands-on experience with photography and videography. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Experience with Drupal CMS. | Preferred |
| Experience with facility with CRM and CMS platforms, data management, HTML, and other development platforms. | Required |
Other Special Requirements & Conditions
|
Level of Supervision Received
| Direction |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |