General Information
| Job Description | DIGITAL COMM SPEC 3 | Working Title | Digital Content Specialist |
|---|---|---|---|
| Job Code | 007455 | Grade | 22 |
| Department Name | University Communications - D01189 | Department Head | |
| Supervisor | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine and moderately complex web site applications; ensure search engine optimization; and develop social media platforms. Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. |
Department Custom Scope
| UC Riverside is seeking an experienced digital content specialist to help grow and strengthen its integrated web presence and social media program. Reporting to the director of digital strategy, the digital content specialist will support UC Riverside's office of University Communications in University Advancement. University Communications is responsible for managing and stewarding UC Riverside's institutional brand and national reputation. The department produces award-winning multimedia content, publications, videos and social content. It provides a wide-range of consulting, writing/editing, video production, and graphic design services for colleges, centers, departments, and other campus partners. As a member of the University Communications multimedia team, the digital content specialist will work with the director of digital content, and the team of graphic designers, videographers, and writers to assess and enhance UC Riverside's digital strategy and social media communications program. They will assist in UC Riverside's transition to a responsive web-environment, and to implement a robust social media strategy. This position will be expected to write for the web, help assess goals, track analytics, relay industry best practices, produce quality content, assist in providing web content support for outside clients, support emergency/crisis communications, and actively collaborate with campus marketing colleagues. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
| Produces design and layout for a variety of web applications, as well as information architecture. | 10 |
| Meets and consults with clients on a variety of digital communications projects including moderately complex assignments; develops, presents, and recommends web content, site architecture and visual material. | 20 |
| Accountable for ensuring technical accuracy and understandability of web content. | 15 |
| Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance. | 15 |
| Assists in the implementation of comprehensive short and long-range strategic digital communications programs and projects. Manages a complex comprehensive communications program, including written, visual, digital, and electronic communications for a large, highly visible organization. | 5 |
| Consults with manager and other colleagues to develop strategic digital communication plans, programs or projects, to ensure that digital communication meets organization's needs and effectively deliver the message. | 5 |
| Creates content for social media channels and monitors conversation on Facebook, Twitter, and Instagram. | 10 |
| Writes for and helps maintain websites and other digital properties with broad audiences and/or with a high consequence of error. Helps to produce a variety of communications pieces in a variety of venues including written, visual, digital, and electronic communications. Ensures production of high quality products that effectively deliver the desired message. | 10 |
| Assists with ongoing content development and maintenance of digital properties. | 10 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. | Required |
| Thorough understanding of technical language and requirements of the assigned work. | Required |
| Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs. | Required |
| Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives. | Required |
| Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications. | Required |
| Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. | Preferred |
| Thorough interpersonal communication skills. | Required |
| Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. | Required |
| Knowledge of digital communication media, including content management systems and/or relevant web applications used for web site production, and organization-specific computer application programs. | Required |
| Knowledge of how digital communications can effectively convey and advance UC Riverside's message to various audiences. | Preferred |
| Project management skills to complete projects within budget and time constraints. | Required |
| Knowledge of creating and writing for effective web sites. | Required |
| Knowledge of the fundamentals of design and implementation. | Required |
| Previous professional experience with social media content creation. | Required |
| Experience in web architecture, content strategy, writing, user testing, SEO, and analytics. | Preferred |
| Experience working in the higher education environment. | Preferred |
| Hands on experience with photography and videography. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| GeneralSupervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |