General Information
| Job Description | MARKETING SPEC 3 | Working Title | Alumni Communications Manager |
|---|---|---|---|
| Job Code | 007552 | Grade | 21 |
| Department Name | University Communications - D01189 | Department Head | |
| Supervisor | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced marketing and/or sales professional to perform the full range of marketing and/or sales activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus and/or medical center community and to the general public of department and/or campus and/or medical center services, programs or products. Has a full understanding of industry practices and campus and/or medical center policies and procedures; resolves a wide range of issues. |
Department Custom Scope
| Under the direction of the Executive Director for Marketing and Creative Services, this position manages all University Advancement alumni marketing communications from concept through delivery. The Alumni Communications Manager is responsible for identifying, creating, and managing strategies and content to communicate with UC Riverside's 110,000 alumni. The incumbent will be accountable for the strong alignment of the UC Riverside brand with alumni, through managing alumni-facing communications channels, and managing communications and marketing projects designed to enhance the UC Riverside alumni experience. S/he will also be responsible for maintaining and updating the marketing and communications channels designed to inform, engage, and connect alumni. In addition, this position will collaborate with the Office of Alumni and Constituent Relations to support high-priority events, including Homecoming, to enhance the alumni experience. This position will acquire and advance a comprehensive understanding of UC Riverside's values, goals, history, brand attributes, strategic positioning, traditions, student body, faculty, staff and administration, and alumni to successfully increase alumni engagement and philanthropic giving to support University endeavors and goals. As a member of the University Communications team, this position will partner with colleagues in content development, creative services, media relations, digital marketing, and video production to deliver top-tier marketing and communications resources to all UC Riverside alumni. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
| Coordinates activities including events and promotional materials and products designed to promote awareness of the department and/or campus and/or medical center services, programs or products within the campus and/or medical center community or to the general public. | 15 |
| Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration. | 10 |
| Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, etc. | 15 |
| Coordinates advertising placement and schedules. | 5 |
| Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc. | 10 |
| Builds relationships with outside (non-campus and/or medical center affiliated) companies and organizations. | 5 |
| Develops and executes a strategic communications plan and calendar to engage, inform and connect alumni, students, parents and other constituents to the university's mission and alumni/advancement priorities. Develop content, design, create, and maintain a dynamic alumni website highlighting alumni programming, initiatives, and events. Serve as a liaison between University Communications and Alumni and Constituent Relations on project requests, Class Acts, alumni profiles, and promotional materials. Ensure accurate and timely information is highlighted on alumni and constituency websites. Establish guidelines for design continuity. Produce e-newsletters for alumni and parents and schedule email distribution. Conceptualize, write, edit and manage content and event announcements for e-newsletters, print publications, and multi-media projects. Maintain contact with colleagues in the colleges, departments and centers to obtain relevant information to highlight alumni achievements and promote UCR initiatives through social media, online presence, and e-newsletter. | 20 |
| Helps manage various social media forums including: Facebook, LinkedIn, Twitter, and Instagram. Develop and execute planned social media campaigns. Identify social media best practices. Write copy and accept submissions from alumni staff to post relevant information to Alumni blog, website and social media platforms. Collaborate with the Annual Fund on the coordination of posts and messaging. Liaison to social media vendors, designers, and programmers. | 15 |
| Develop annual communications budget. Assist in staffing campus-wide events such as Commencement and Homecoming. Coordinate video projects with University Communications and assist with the technical aspects of presentations. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure. | Required |
| Thorough knowledge of the campus and/or medical center products and services. | Required |
| Thorough analytical and written communication skills. | Required |
| Thorough knowledge of marketing mediums and funding sources. | Preferred |
| Thorough knowledge of communication principles, media, and marketing techniques. | Required |
| Strong project management skills. | Required |
| Strong interpersonal communication and political acumen skills. | Required |
| Strong skills in event and media activities management. | Required |
| Skill in mentoring less experienced staff. | Preferred |
| Experience in developing communication and marketing plans that have been effective in meeting established goals. | Required |
| Demonstrated skill in making oral and written presentations through various media formats to a wide variety of audiences to provide information, instructions, or explain subjects of interest. | Preferred |
| Ability to be flexible in working independently as well as collaboratively with University Advancement colleagues, faculty, staff, students and volunteers to achieve defined goals. | Required |
| Resourcefulness in finding appropriate solutions to problems and initiative in presenting alternatives and implementing solutions to ensure effective change. Ability to anticipate problems and take necessary action to eliminate or mitigate potential negative effects. | Required |
| Possesses traits of good judgment, confidentiality and discretion in communicating with colleagues and constituents. | Required |
| Knowledge of digital video production and best practices including equipment management, script writing, interviewing, shooting, editing, and post-production. Ability to carry, transport, set up, break down video/photographic equipment required for shoots and other projects. | Preferred |
| Experience in marketing, public relations, communications, campaigns, or related field. | Required |
| Strong writing, analytical, and project management skills. | Preferred |
| Ability to work within a team, meet deadlines, handle multiple projects simultaneously, and easily adjust to rapidly changing priorities. | Required |
| Knowledge of digital marketing, content development, and/or social media management. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| GeneralSupervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |