General Information
| Job Description | MARKETING SPEC 4 | Working Title | Director of Marketing and Outreach (UCR Health) |
|---|---|---|---|
| Job Code | 007555 | Grade | 23 |
| Department Name | Clinical Affairs - D02007 | Department Head | |
| Supervisor | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|---|---|
| 007455 | DIGITAL COMM SPEC 3 | 1 |
Generic Scope
| Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. |
Custom Scope
| Uses advanced marketing concepts to create, develop, implement and manage comprehensive promotional marketing and sales strategies/plans, including short and long-range strategic planning. Responsibilities include comprehensive promotion and advertising and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. |
Department Custom Scope
| Under the direct supervision of the Chief Strategy Officer for UCR Health, incumbent plans, organizes and directs the activities of Marketing and Outreach for UCR Health to ensure effective formulation and execution of customer communications and associated marketing strategies across the clinical enterprise. In conjunction with the Chief Executive Officer, Chief Medical Officer, Chief Operating Officer and Chief Strategy Officer for UCR Health, establishes, communicates, and executes a systematic, strategic marketing, and outreach programs to effectively promote UCR Health services to physicians and the community. Oversees the development of all internal and external collateral material, messaging, digital material, etc.; and is responsible for outreach efforts to support growth and success of clinical services. Please note: This position currently reports to the Chief Operating Officer and will report to the Chief Strategy Officer once the position is filled. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Advanced degree in Marketing, Communications, MBA or related field. | Preferred |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|---|
| Valid Drivers License | Required |
Educational Condition Requirements
| Condition | Requirement |
|---|---|
| An additional four (4) years of experience in progressively broad and functionally diverse marketing experience can substitute the Bachelor degree requirement. | Required |
Key Responsibilities
| Description | % Time |
|---|---|
Creates, develops, implements and manages comprehensive promotional sales strategies/plans, including short and long-range strategic planning.
|
10 |
Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.
|
10 |
| Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives. | 10 |
Creates, plans, produces, manages and evaluates events, including both campus and/or medical center-sponsored events and events sponsored by external resources such as private corporations.
|
5 |
| Produces informational material for sales force and media communications designed to reach maximum number of partners/prospects. | 5 |
Evaluates and modifies promotion or advertising programs.
|
5 |
| Ensures promotion of "brand" identity and maintains and monitors "brand" communications to both campus and/or medical center and off-campus and/or medical center agencies. | 5 |
| Consults with campus and/or medical center management, product managers, sales departments, and advertising agencies to develop and implement promotional plans and recommends sales philosophy, potential approaches, and media strategies. | 5 |
| Builds and maintains effective relationships with outside (non-campus and/or medical center affiliated) companies and organizations. | 5 |
| Researches and recommends new and innovative methods for generating revenue. | 10 |
| Purchases promotional materials including displays, signage, pre-packs, promotional printing, coupons, premiums, art, photography, etc. | 5 |
| Creates a physician outreach program for systematically connecting UCR Health providers with referring physicians and other referral sources. Supports new physicians with practice development assistance. Collaborates with clinical leadership to enhance services that affect the health system's ability to attract and retain physician relationships. Develops outreach improvements based on physician feedback regarding program service and quality. | 10 |
| Manages the ongoing development, enhancement, and maintenance of the website and social media. | 5 |
| Conducts relevant market research and monitors trends to provide appropriate context for the development of a strategic marketing and communications plan. Develops and executes marketing and communications strategies with measurable goals and identifiable impact on organizational goals and growth initiatives. | 5 |
| Supervises Digital Marketing and Outreach Specialist, sets performance expectations of staff, oversees day-to-day operations. Administers policies that directly affect subordinate staff. Recommend changes to department policies and practices. Provides priority setting and work flow analysis. Selects, trains, supervises, motivates and evaluates professional staff; takes corrective action as required. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Advanced knowledge of the campus and/or medical center, including its achievements, mission, goals, vision, objectives and infrastructure. | Required |
| Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising. | Required |
| Advanced skills in developing, designing and implementing creative promotional and advertising strategies. | Required |
| Advanced written, visual, interpersonal communication and political acumen skills. | Required |
| Advanced analytical and research skills. | Required |
| Advanced knowledge of applicable campus and/or medical center policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws. | Required |
| Skill in mentoring less experienced staff. | Required |
| Advanced knowledge of the campus and/or medical center's product lines and services. | Required |
| Demonstrated collaborative and consultative skills. Ability to proactively establish and maintain effective working relationships with executives, management, physicians, faculty, staff, and vendors. | Required |
| Strong working knowledge of marketing trends. Demonstrated ability to think out-of-the-box and develop creative, innovative marketing strategies. | Required |
| Demonstrated knowledge of strategic planning and change management principals. | Required |
| Strong understanding of local and regional healthcare market environment. | Required |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Must possess or obtain a Valid CA Drivers License in accordance with the California Department of Motor Vehicles. | Required |
Other Special Requirements & Conditions
|
Level of Supervision Received
| Direction |
Environment
Working Environment
| Off campus - 14350 Meridian Parkway, Riverside |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |