General Information
| Job Description | MARKETING MGR 1 | Working Title | Assistant Dean of Marketing & Communications |
|---|---|---|---|
| Job Code | 000471 | Grade | 24 |
| Department Name | School of Business - D01039 | Department Head | |
| Supervisor | Effective Date | 06/01/2020 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|---|---|
| 007555 | MARKETING SPEC 4 | 1 |
| 004017 | WRITER EDITOR 3 | 1 |
Generic Scope
| Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate staff. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human, financial, and often physical resources in compliance with departmental and organizational goals and objectives. Ensures subordinate supervisors and professionals adhere to defined internal controls. Manages systems and procedures to protect departmental assets. |
Custom Scope
| Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals. Manages comprehensive marketing and/or sales activities for campus unit or department, including management of human, financial and physical resources. Provides guidance to subordinates to achieve goals in accordance with established policies. |
Department Custom Scope
| The School of Business at UC Riverside is a nationally ranked and internationally recognized AACSB-accredited business school. Home to the A. Gary Anderson Graduate School of Management (AGSM), which features a Full-Time MBA, Professional MBA, Master of Professional Accountancy (MPAc), Master of Finance (MFin), and Ph.D. programs. The School, also, offers a nationally ranked Undergraduate Business Program that is the largest in enrollment within the University of California system. The Assistant Dean of Marketing & Communications (ADMC) will report to the School Dean and is a member of the Dean's Senior Management Group. The ADMC leads the marketing initiatives to support, recruit, and drive enrollment growth and rankings through integrated marketing efforts. Oversees the expansion of marketing campaigns and communication materials including magazines, reports, online advertising, print ads, video, photography, social media, and all other media outlets. The ADMC must have a strong record of accomplishment managing major marketing and communication plans/projects from inception to fruition. Also, the ability to plan, organize, and manage complex activities with solid strategic planning and budgeting experience. The ADMC will lead the development, planning, implementation, and direct a comprehensive marketing, communications, branding, and public relations strategy for the School of Business. Have experience developing integrated marketing and communication plans using technology to track value and evaluate effectiveness through reporting tools. The Assistant Dean of Marketing & Communications will lead brand building and direct the School's marketing and communications efforts by delivering relevant content amongst students, faculty, staff, alumni, and corporate partners. In coordination with the Dean and the School's ranking committee, the ADMC will be responsible for the marketing portion of the ranking evaluation. This may include but not limited to develop a plan to archive all the necessaries marketing component to the evaluation, and work together with other school units and offices to support the overall ranking points for the school. The Assistant Dean will assume primary responsibility for the external communications of the Dean's Office, Academic Centers and Programs, as well as, the Office of Development and Alumni Relations, Admissions & Recruitment, and Career Development. These communications include a range of electronic, print, and social media formats. The ADMC will lead a team that produces a variety of business school publications, dean's reports, alumni magazines, program brochures, press releases, electronic marketing materials, and direct the content of the school's website. The ADMC will be responsible for leading the School's Marketing & Communications team. The team is a customer-focused group that delivers innovative, efficient, and effective technology, communications and marketing solutions to advance the teaching, research, learning and outreach mission of the school. The marketing and communications unit is comprised of professional staff responsible for creating marketing campaigns for the school's undergraduate and graduate programs. The ADMC will supervise two staff members: The Director of Marketing & Communications and Writer Editor. The short list candidates' qualifications will be assessed during campus panel interview, which may include one-on-one and group meetings with various stakeholders and a presentation. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Master's Degree, with a major in Business Admin., Communications, Marketing or a closely related field | Preferred |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Selects, trains, evaluates and manages staff responsible for implementing marketing and/or sales projects, programs, plans, strategies, etc.
|
5 |
Participates in development of marketing and sales goals, objectives, plans, events, and strategies and in setting target markets.
|
10 |
Administers programs to promote within the campus community and/or the general public, awareness of department/campus services and/or products, projects or programs.
|
10 |
Develops, produces and distributes publications and other promotional materials for marketing and public relations purposes.
|
15 |
Develops and implements market research instruments or utilizes standard market research instruments to collect information necessary to effectively market goods and/or services; plans and conducts survey as required.
|
10 |
Establishes and maintains contacts with internal and external marketing professionals and vendors such as internet resources, artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
|
5 |
Establishes, promotes and ensures consistent application of "brand" identity.
|
5 |
| Provides editorial leadership for various brochures, newsletters, professional correspondences, and speeches. Oversees development and implementation of media relations, internal communications, publications, and web development. | 10 |
| Through staff, manages a diverse variety of events, ranging from small events to large, school-wide events requiring coordination of multiple internal and external resources. Manages a variety of school-wide events throughout the year to increase alumni and parent involvement. May serve as high-level event consultant to senior management. | 10 |
| Other duties, as assigned. | 5 |
| Demonstrated understanding of principles of effective marketing (including electronic marketing, publications design & messaging, direct mail and general market research); the ability to direct and manage the development of marketing campaigns (including all aspects of implementation), in a timely and cost-efficient manner; ability to analyze market, competitive data, and trends in order to apply sound decision making. | 5 |
| Work closely with academic program offices, as a partner in the setting and meeting of institutional goals and objectives as they related to the School's strategic plan. Develops short and long-range marketing strategies, objectives and lead generation activities. Development and management of institutional campaigns, both digitally and in print, including analysis of success rates. Participate in efforts that help brand academic program offerings and understand the ranking methodology in support of creating campaigns to improve ranking standings. | 5 |
| The ADMC will need to be highly organized, self-motivated, entrepreneurial, and must possess strong communications skills along with the ability to build and sustain strong, mutually beneficial relationships with the School's key constituencies, on-campus, and in the broader business and governmental communities. Will be a driving force behind the execution of the Dean's marketing and communication vision for the School turning opportunities into reality. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Strong knowledge of the campus, including its mission, vision, achievements, infrastructure, products and services. | Preferred |
| Strong knowledge of current and emerging industry requirements and best practices in areas of marketing. | Required |
| Strong skill in strategic planning, to effectively organize resources, establish priorities, and achieve desired results. | Required |
| Strong skill in managing staff including selection, training, evaluating and mentoring staff at all organizational levels; skill in taking corrective action with staff as required. | Required |
| Strong interpersonal communication and political acumen skills, including advanced skills to effectively represent the campus with other internal and/or external constituencies. | Required |
| Strong market research, analytical, and problem recognition/avoidance/resolution skills. | Required |
| Strong skills to produce results and achieve predetermined goals within budget and time constraints. | Required |
| Strong knowledge of applicable University policies and state and federal laws regarding copyright and other licensing issues. | Required |
| Experience with marketing higher education programs including continuing education and professional development programs including marketing self-supporting education programs | Preferred |
| Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies. | Required |
| Ability to engage and influence cross-functionally and collaboratively within an organization. | Required |
| Understands data and analytics and uses these insights to develop marketing campaigns and measure its effectiveness. | Required |
| Skilled at interpreting and applying market research data to strategic plans. | Preferred |
| Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and the most appropriate and effective applications. | Required |
| Extensive knowledge of different modes and initiatives required for managing effective communications and marketing with a diverse array of audiences and cultures at local, regional, national, and international scales. | Required |
| Ability to communicate complicated matters in a simple, structured way to senior management. Superior verbal and written communications skills. Comfortable with public speaking and community networking. Excellent cross-cultural communication and interpersonal skills. | Required |
| Ability to speak in public, present to various groups, and build consensus for the organizational vision. Ability to communicate technical concepts and analyses to a variety of audiences. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| GeneralDirection |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |