General Information
| Job Description | MARKETING SPEC 3 | Working Title | Regional Director, Global Engagement Office (China) |
|---|---|---|---|
| Job Code | 007552 | Grade | 21 |
| Department Name | UNEX-International Educ Pgms - D01062 | Department Head | |
| Supervisor | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|---|---|
| 004740 | STDT INTERN | 1 |
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced marketing and/or sales professional to perform the full range of marketing and/or sales activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus and/or medical center community and to the general public of department and/or campus and/or medical center services, programs or products. Has a full understanding of industry practices and campus and/or medical center policies and procedures; resolves a wide range of issues. |
Department Custom Scope
| As part of the Global Engagement Office (GEO) at the University of California Riverside (UCR) Extension's International Education Programs (IEP), the Regional Director for China is responsible for international student recruitment by generating market intelligence, identifying and developing recruitment strategies for new and existing markets, defining and meeting country and region enrollment targets, implementing conversion activity, and investigating and developing new partnerships. Additionally, the Regional Director presents current and future recruitment activity to all levels of staff, manages the agent network for select countries and facilitates relationships with key stakeholders. The position is an integral part of executing IEPs strategic global vision and requires significant recruitment travel, project management, market research/reporting, intern supervision and strategy updates. This position reports to the Associate Dean of International Education. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Advanced degree. | Preferred |
| Bachelor's degree in Marketing and/or equivalent experience/training. | Preferred |
Experience Requirements
| Experience | Requirement |
|---|
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Coordinates activities including events and promotional materials and products designed to promote awareness of the department and/or campus and/or medical center services, programs or products within the campus and/or medical center community or to the general public.
|
10 |
Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.
|
20 |
| Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, etc. | 5 |
Coordinates advertising placement and schedules.
|
5 |
| Administers marketing and/or sales budget(s) as assigned, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources. | 5 |
| Builds relationships with outside (non-campus and/or medical center affiliated) companies and organizations. | 5 |
Researches and analyzes new and innovative methods for generating revenue and develops implementation proposals.
|
20 |
| Represents IEP abroad on a regular basis, including recruitment fairs, agent workshops, international high schools, colleges and universities, EducationUSA offices and government and other agencies. | 20 |
| Supervises and directs projects for student interns in the Global Engagement Office. | 10 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
| Thorough knowledge of the campus and/or medical center products and services. | Preferred |
| Thorough analytical and written communication skills. | Required |
| Thorough knowledge of marketing mediums and funding sources. | Required |
| Thorough knowledge of communication principles, media, and marketing techniques. | Required |
| Strong project management skills. | Required |
| Strong interpersonal communication and political acumen skills. | Required |
| Strong skills in event and media activities management. | Required |
| Skill in mentoring less experienced staff. | Required |
| Demonstrated track record of creating remarkable customer service experiences. | Required |
| Strong understanding of international education, the US educational system, global business cultures, and experience in strategic planning and marketing development. | Required |
| Strong oral, written, and interpersonal skills. Ability to work collaboratively and build effective working relationships. | Required |
| Demonstrated success working across diverse cultural backgrounds and with a wide range of people, including those holding senior positions. | Required |
| Self-motivated and able to work under own direction. Show initiative and possess the ability to generate and implement new ideas and new approaches to student recruitment and partnership building. | Required |
| Excellent time management and problem solving techniques. | Required |
| Ability to adapt to changing business needs, conditions and work responsibilities. | Required |
| Knowledge of online international recruitment, enrollment and marketing resources, customer relationship management systems and social media platforms. | Preferred |
| Full professional fluency in Mandarin language. | Required |
| Advanced knowledge of MS Office software. | Required |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Extensive international travel for approximately 12+ weeks per year. | Required |
| Ability to travel frequently, domestically and internationally. | Required |
Other Special Requirements & Conditions
|
Level of Supervision Received
| GeneralSupervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |