General Information
| Job Description | COMM SPEC 3 | Working Title | Marketing and Strategic Communications Coordinator |
|---|---|---|---|
| Job Code | 007477 | Grade | 22 |
| Department Name | Dining Services - D01209 | Department Head | David Henry |
| Supervisor | David Henry | Effective Date | 01/31/2022 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns. |
Department Custom Scope
| Reporting to the Executive Director of Dining and Hospitality Services, the Marketing and Strategic Communications Coordinator will lead the department with branding, marketing strategies and initiatives, and communication initiatives via social media, web, and print. Manage, coordinate, and executes department requests as they relate to web, print media, digital signage, video and social media; collaborates with Campus Business Services and University Communications. Supports a range of marketing and communication activities including campaign communications, targeted marketing programs, guest engagement satisfaction surveys, event advertising, campus promotional materials, direct marketing campaigns, website organization, content development, and support for video and photography. Coordinates and supports a department-wide integrated marketing program, including branding and identity, market research, and strategic message development. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| Minimum of 5 years of related experience. | Required |
| Experience as a journalist and/or working with trade journals for publications. | Preferred |
| Experience with Adobe PhotoShop, Illustrator, or other desktop publishing/graphics software or programs. | Required |
| Experience and/or knowledge of UC/UCR systems, policies, procedures, and regulations. | Preferred |
| Experience in a marketing role within the food service and/or retail industry. | Preferred |
| Experience with collegiate marketing and campus communications. | Preferred |
License Requirements
| License | Requirement |
|---|---|
| Valid CA Driver's License | Required |
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
|
35 |
Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
|
15 |
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
|
15 |
Identifies specific communications needs and develops the content and process for organizational improvements.
|
15 |
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
|
10 |
| Seeks out magazines, trade journals, and online publications to write and submit timely articles regarding Dining, Hospitality & Retail Services. | 5 |
| Performs other duties as assigned; may include the oversight of student employees or interns to assist with marketing initiatives and/or distribution and management of print marketing. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| General knowledge of marketing and advertising principles and concepts. | Required |
| Knowledge of a variety of the latest software applications and various computer platforms for effective communication and marketing plans. | Required |
| Strong project management skills, excellent time management, strong attention to detail, and results driven. | Required |
| Solid written, verbal, interpersonal communications, active listening and political acumen skills. | Required |
| Ability to coordinate work, projects and services with multiple departmental managers/staff, campus partners and/or external entities. | Required |
| Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. | Required |
| Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. | Required |
| Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences. | Required |
| Ability to establish and maintain exceptional client relations and partnerships. Ability to work collaboratively with diverse populations, internal and external constituents and agencies. | Required |
| Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. | Required |
| Excellent communication skills in oral, written, and presentation format. | Required |
| Ability to organize, independently prioritize, and manage a wide variety of responsibilities and projects. | Required |
| Ability to perform studies and analyses from guest feedback/data through surveys and other mechanisms to identify gaps in marketing, communication, and/or information; and ability to develop effective strategies to address guest feedback in a long-term marketing/communication plan. | Preferred |
| Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences. | Preferred |
| Knowledge of location protocols and channels for communication internally and externally. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Hired candidate must successfully pass a background check through the DOJ and FBI prior to appointment start date. | Required |
| Travel may include: occasional travel for university related business, professional development, conferences and meetings. | Required |
| Must wear University issued ID badge. | Required |
Other Special Requirements & Conditions
|
|
Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
|
Physical Requirements
|
Mental Requirements
|
Environmental Requirements
|
Critical Position
| Is Critical Position: Yes |