General Information
| Job Description | MARKETING SPEC 4 | Working Title | Director of External Relations |
|---|---|---|---|
| Job Code | 007555 | Grade | 24 |
| Department Name | UCR ARTS - D01295 | Department Head | Sheila Bergman |
| Supervisor | Sheila Bergman | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. |
Custom Scope
| Uses advanced marketing concepts to create, develop, implement and manage comprehensive promotional marketing and sales strategies/plans, including short and long-range strategic planning. Responsibilities include comprehensive promotion and advertising and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. |
Department Custom Scope
| UCR ARTS opened to the public in 2010, bringing together the California Museum of Photography and the Barbara and Art Culver Center of the Arts. UCR ARTS is a museum and art center with national and international visibility and engagement through its acclaimed exhibitions, performances, collections, programs, and research center. We are in downtown Riverside, California, 3 miles from the main campus. The UCR ARTS Director of External Relations (DER) is a senior professional who is focused on increasing philanthropic giving and public understanding for UCR ARTS and communicating UCR ARTS' value and impact on the Inland Empire, California, and the nation. This position is critical for the success of the museum and arts center programming and operations. The successful candidate will broaden our network of funders and supporters, and strengthen relationships with outside constituencies including philanthropists, businesses, granting agencies, and state and national Foundations. The primary activity of the DER will be evaluated on the ability to achieve financial metrics and attendance goals. The DER reports to the UCR ARTS Executive Director. This will be a 1-year contract position with the opportunity for annual renewal based on achieving established performance goals. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| Demonstrated experience working in arts or museum environment. | Preferred |
| 6 - 10 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Researches and recommends new and innovative methods for generating revenue.
|
70 |
Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.
|
20 |
| Reports and provides support as needed to the Executive Director of UCR ARTS | 5 |
| Provides administrative support and strategy for the UCR ARTS Board of Advisors. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising. | Required |
| Skill in mentoring less experienced staff. | Required |
| Advanced analytical and research skills. | Required |
| Advanced skills in developing, designing and implementing creative promotional and advertising strategies. | Required |
| Advanced written, visual, interpersonal communication and political acumen skills. | Required |
| Demonstrated ability to secure philanthropic and grant support within a complex institutional setting. | Required |
| Ability to work collaboratively and productively with colleagues to foster a positive and cooperative work environment. | Required |
| Demonstrated ability to work within a 12-month framework of philanthropic goals. | Required |
| Advanced organizational skills. | Required |
| Advanced knowledge of applicable campus and/or medical center policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws. | Preferred |
| Advanced knowledge of the campus and/or medical center, including its achievements, mission, goals, vision, objectives and infrastructure. | Preferred |
| Advanced knowledge of the campus and/or medical center's product lines and services. | Preferred |
| Knowledge of UCR ARTS, including its achievements, mission, goals, vision, objectives and infrastructure. | Preferred |
| Advanced knowledge of photography, contemporary visual and performing arts. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Occasional travel for university related business meetings, conferences and/or professional development. | Required |
Other Special Requirements & Conditions
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Level of Supervision Received
| Direction |
Environment
Working Environment
| UCR ARTS, Downtown Riverside, CA |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |