General Information
Job Description | COMM SPEC 3 | Working Title | Media Communications Specialist |
---|---|---|---|
Job Code | 007477 | Grade | 22 |
Department Name | Support Services - D02055 | Department Head | Michael Clemons |
Supervisor | Michael Clemons | Effective Date | 07/11/2022 |
Position(s) Directly Supervised
Job Code | Title | FTE |
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Generic Scope
Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns. |
Department Custom Scope
Under the direction of the Associate Director, Marketing and within the Campus Business Services department, the Media Communications Specialist manages the non-print/digital elements of a broad "omnichannel" marketing program for Auxiliary Services. Working with other internal campus partners such as writers, designers, technical staff, external experts and a range of university clients, this position will update and maintain the digital assets, including websites, public-facing display screens (R'Talk), e-mail communication, and R'Space/R'Web ads. The Media Communications Specialist will assist Auxiliary Services department staff with social media strategies and content. The incumbent will also pursue new digital communication channels on campus and in the surrounding community. This position serves Auxiliary Services clients, including (but not limited to) Housing, Dining & Hospitality Services, Transportation Services, Early Childhood Services, Campus Business Services, and Auxiliary Budget & Finance, along with other university departments who contract for services. The position works collaboratively with other UCR department marketing programs. The Media Communications Specialist will assist in the evaluation and research for projects related to effective marketing programs and processes; brand development, new media design, photography and strategic planning. This position must have knowledge of, adhere to, and enforce University, and department policies, protocol and marketing trends. |
Education & Experience Requirements
Education Requirements
Degree | Requirement |
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Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
Experience | Requirement |
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4 - 7 years of related experience. | Required |
Experience with both Mac and Microsoft platforms using Adobe Creative Suite design software (Photoshop, InDesign, Illustrator), Microsoft Office applications (Word, Excel, PowerPoint, Outlook), and other graphics applications, web applications, and interactive-development tools (e.g. Acrobat, Flash and HTML). | Required |
Experience navigating and posting to social media sites including, but not limited to Twitter, Facebook, YouTube, Instagram, Tumblr, Flickr and Pinterest. | Required |
Experience in graphic design, marketing and/or web design and development. | Required |
Experience as a photographer, including lighting, composition, retouching, photo-illustration, photo-manipulation and photo editing. | Preferred |
Experience working with website Content Management Systems (such as Drupal or WordPress), web authoring and development tools and working knowledge of web coding schemes, including HTML5 and CCS. | Preferred |
Experience creating and editing short videos and animated graphics, using such software as Adobe Premiere and Adobe AfterEffects. | Preferred |
License Requirements
Certification Requirements
Certification | Requirement |
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Educational Condition Requirements
Condition | Requirement |
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Key Responsibilities
Description | % Time |
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Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
|
45 |
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
|
15 |
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
|
15 |
Identifies specific communications needs and develops the content and process for organizational improvements.
|
15 |
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
|
10 |
Knowledge, Skills & Abilities
Knowledge/Skill/Ability | Requirement |
---|---|
Knowledge of location protocols and channels for communication internally and externally. | Required |
Solid written, verbal, interpersonal communications, active listening and political acumen skills. | Required |
Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and/or broad general audiences. | Required |
Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. | Required |
Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. | Required |
Ability to work in a deadline-oriented environment; to display self-discipline to organize, plan and prioritize and meet goals given by deadlines; manage multiple projects at the same time while maintaining high quality. | Required |
Knowledge of printing process and related production activities, including file preparation and output, prepress and print requirements. | Required |
Knowledge of layout principles and aesthetic design concepts. | Required |
Knowledge of current social media platforms and strategies. | Required |
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences. | Preferred |
Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. | Preferred |
Knowledge of basic photography and videography using DSLR camera. | Preferred |
Special Requirements & Conditions
Special Condition | Requirement |
---|---|
Hired candidate must successfully pass a background check through the U.S. Department of Justice. | Required |
Other Special Requirements & Conditions
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Level of Supervision Received
General Supervision |
Environment
Working Environment
Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
Is Critical Position: No |