General Information
| Job Description | DIGITAL COMM SPEC 3 | Working Title | Digital Communications Specialist |
|---|---|---|---|
| Job Code | 007455 | Grade | 22 |
| Department Name | Student Affairs Admin - D01181 | Department Head | Brian Haynes |
| Supervisor | Genesis Gonzalez | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine and moderately complex web site applications; ensure search engine optimization; and develop social media platforms. Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. |
Department Custom Scope
| Reporting to the Director of Communications of Student Affairs, the Digital Communications Specialist is responsible for creating various designs that align with branding, managing & updating website and social media accounts, and support marketing initiatives for Student Affairs. This is a one-year contract position with the possibility of extension if funding is available at that time. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Education or training in web design; content development and graphics | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 4 - 7 years of related experience. | Required |
| 2 years Web development and management experience. | Preferred |
| Experience in editing and writing | Preferred |
| 1 year Drupal and Site Factory Experience. Email platforms and social media site management | Preferred |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Produces design and layout for a variety of web applications, as well as information architecture.
|
35 |
| Designs and manages email templates through MailChimp or Outlook Groups. Gathers and analyzes data from email campaigns. Manages creative assets and design for all digital mediums (web, email, social media). Assists with photography and videography for marketing projects. Provides design assistance to internal clients using Adobe Creative Suite programs and/or Canva. | 30 |
Meets and consults with clients on a variety of digital communications projects including moderately complex assignments; develops, presents, and recommends web content, site architecture and visual material.
|
10 |
| Accountable for ensuring technical accuracy and understandability of web content. | 10 |
| Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance. | 5 |
| The incumbent develops procedures for performance of a variety of duties; or performs complex duties within established policy guidelines. | 5 |
| Other duties as necessary. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. | Required |
| Willingness to learn new programs, processes and systems to support organizational needs. | Required |
| Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. | Required |
| Thorough interpersonal communication skills. | Required |
| Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs. | Required |
| Thorough understanding of technical language and requirements of the assigned work. | Required |
| Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives. | Required |
| Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications. | Required |
| Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. | Required |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |