General Information
| Job Description | COMM SPEC 3 | Working Title | Marketing & Communications Coordinator |
|---|---|---|---|
| Job Code | 007477 | Grade | 22 |
| Department Name | CNAS Dean's Office - D01040 | Department Head | Jennifer Farias |
| Supervisor | Joann Young | Effective Date | 09/26/2022 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns. |
Department Custom Scope
| Under the direction of the director of communications for the College of Natural & Agricultural Sciences (CNAS) at UC Riverside, this position will manage the day-to-day marketing, communications activities, and planning and execution of events for CNAS. This position is responsible for writing original communications content and producing print, web, visual, and digital content. Electronic publications for various internal and external audiences, including students, faculty, staff, alumni, parents, prospective/admitted students, the UCR campus community, and the public. As an integral part of the CNAS communications team, this position will work closely with the CNAS director of communications, CNAS digital communications manager, members of the CNAS Dean's Office, faculty, staff, and students across CNAS and UCR, and external campus partners. This position will also publish newsletters, design and produce marketing collateral, collect outreach and usage analytics, and assist in maintaining the CNAS website, social media, and event calendar. This position will collaborate with college and campus partners to support events. This position is eligible for a hybrid working environment of on campus and remote work. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| 4 - 7 years of related experience. | Required |
| 5 year of relevant experience in marketing/advertising, public relations communications, or related fields | Preferred |
| Experience in marketing, public relations, communications, campaigns, social media, event planning, or related fields. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
|
25 |
Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
|
20 |
Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
|
20 |
| Ensures production of high quality products that effectively deliver the desired message within budget and time constraints. | 20 |
Identifies specific communications needs and develops the content and process for organizational improvements.
|
10 |
| Other duties as assigned by supervisor. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Solid written, verbal, interpersonal communications, active listening and political acumen skills. | Required |
| Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. | Required |
| Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. | Required |
| Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and/or broad general audiences. | Required |
| Knowledge of location protocols and channels for communication internally and externally. | Required |
| Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. | Required |
| Possess traits of good judgment, confidentially, and discretion in communication with colleagues and constituents. | Required |
| Strong skills in event planning and social media activity management. | Required |
| Ability to be flexible in working independently as well as collaboratively with college and university colleagues, and faculty, staff, students, and volunteers to achieve goals. | Required |
| Resourcefulness in finding appropriate solutions to problems and initiative in presenting alternatives and implementing solutions to ensure effective change. Ability to anticipate problems and take necessary action to eliminate or mitigate potential negative effects. | Required |
| Ability to work within a team, meet deadlines, handle multiple projects simultaneously, and easily adjust to rapidly changing priorities. | Required |
| Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences. | Preferred |
| Knowledge of digital video production and best practices including equipment management, script writing, interviewing, shooting, editing, and post-production. Ability to carry, transport, set up, and break down video/photo equipment required for shoots and other projects | Preferred |
| Demonstrates skill in making oral and written presentations through various media formats to a wide variety of audiences to provide information, instructions, or explain subjects of interest. | Preferred |
| Knowledge of digital marketing, content development, and social media management. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
|
|
Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
|
Physical Requirements
|
Mental Requirements
|
Environmental Requirements
|
Critical Position
| Is Critical Position: No |