General Information
| Job Description | MARKETING SPEC 5 | Working Title | Assistant Dean of Strategic Initiatives and Marketing |
|---|---|---|---|
| Job Code | 000469 | Grade | 26 |
| Department Name | Engineering - Dean's Office - D01002 | Department Head | Christopher Lynch |
| Supervisor | Christopher Lynch | Effective Date | 12/01/2022 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|---|---|
| 007455 | DIGITAL COMM SPEC 3 | 1.0 |
| 006291 | EVENTS SPEC 2 | 1.0 |
| 007552 | MARKETING SPEC 3 | 1.0 |
Generic Scope
| Recognized organization-wide expert. Has significant impact and influence on organizational policy and program development. Regularly leads projects of critical importance to the organization; these projects carry substantial consequences of success or failure. May direct programs with organization-wide impact that include formulating strategies and administering policies, processes, and resources. Significant barriers to entry exist at this level. |
Custom Scope
| Having wide-ranging experiences, operates at the highest level of marketing and/or sales expertise to develop complex and effective marketing and/or sales strategies based on in-depth analysis of market research, such as promoting significantly new products, identifying, cultivating, soliciting, and securing new business partners, and/or establishing and promoting brand identity. Projects and/or programs typically are at the highest level of complexity, having campus and/or medical center-wide impact or a high degree of consequence of error. |
Department Custom Scope
| Under the direct supervision of the Dean of the Marlan and Rosemary Bourns College of Engineering, the Assistant Dean of Strategic Initiatives and Marketing will lead marketing initiatives in support of strategic college programs with a particular focus on the recruitment and admissions process. This role works in partnership with the Vice Provost of International Affairs and the Assistant Provost of Strategic Initiatives and International Recruitment to develop communication strategies that promote BCOE's global programs as well as Undergraduate Admissions and the Graduate Division to collaborate on outreach strategies. This role will assist with facilitating communications between these offices and college/department advisors. In addition, close collaboration with the college's development team is vital to assess and influence key audience perception of the college's reputation. A comprehensive understanding of emerging higher education trends is critical to provide consultation and advisement to college leadership regarding recommendations for resolution of complex issues such as identifying operational improvements and proposing innovative strategies that achieve organizational objectives. The Assistant Dean will advise leadership on initiatives that ensure consistent brand identity application, produce significant outcomes benefitting the college, and play a critical role in the college's short� and long-range strategic plan to assist in raising the college profile and ranking in the local, national, and international marketplace. To achieve these objectives, the Assistant Dean will develop and produce comprehensive, integrated marketing campaigns spanning both traditional and digital channels and will establish and maintain contacts with internal and external marketing professionals and vendors such as designers, photographers, videographers, advertising representatives, etc. Strong writing skills and experience are required along with the ability to relay complex/scientific ideas and concepts to general audiences. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Master's Degree in related area | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 8 - 13 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Creates, develops, proposes, and implements the most complex marketing plans.
|
20 |
| Researches new and innovative methods for revenue generating resources. | 15 |
| Directs, designs, and implements a comprehensive product marketing cycle including predicting market potential, pricing, market strategies, potential sales estimates, market introduction, distribution/channel issues, effective promotional activities and product management. | 10 |
| Develops and implements marketing and/or sales policies and activities such as market research, advertising and promotion, and new product development. | 10 |
| Conducts or oversees frequent and in-depth market research and analysis, reporting results to appropriate management levels. | 10 |
| Monitors the quality of technical and service aspects of a product and recommends enhancements. | 10 |
Creates, develops, produces, evaluates and manages complex events.
|
5 |
| Promotes new products and works with other business partners both internally and externally to deliver business results. | 5 |
| Establishes and promotes "brand" identity and monitors "brand" communications to both campus and/or medical center and off-campus and/or medical center agencies. | 5 |
| Ensures adherence to marketing and advertising laws and other relevant campus and/or medical center policies and state and federal law. | 5 |
| Mentors less experienced staff in all aspects of marketing. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Expert knowledge of campus and/or medical center's product lines and potential applications. | Required |
| Expert understanding and knowledge of product development and customer requirements. | Required |
| Expert interpersonal communication and political acumen skills, including strong negotiation and problem recognition/avoidance/resolution skills. | Required |
| Expert knowledge of applicable campus and/or medical center policies and state and federal laws regarding marketing and advertising issues and concerns and other related policies or laws. | Required |
| Advanced writing skills that appeal to a broad range of audiences. | Required |
| Expert skills in project management techniques, marketing principles and best practices in contract administration. | Required |
| Skill in mentoring less experienced staff. | Required |
| Expert knowledge of the Bourns College of Engineering, including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
| Expert knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| General Direction |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |