General Information
| Job Description | DIGITAL COMM SPEC 3 | Working Title | Social Media/Web Design Specialist |
|---|---|---|---|
| Job Code | 007455 | Grade | 22 |
| Department Name | Center for Social Innovation - D02053 | Department Head | Anil Deolalikar |
| Supervisor | Annie Hooper | Effective Date | 11/08/2022 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine and moderately complex web site applications; ensure search engine optimization; and develop social media platforms. Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. |
Department Custom Scope
| Reporting to the Communications and Public Relations Director, the Social Media/Web Design Specialist will be responsible for implementing social media strategies and content, developing AAPI Data brand and audience, creating and updating web content and graphic design, and strengthening AAPI Data?s strategic mission through social media and online engagement. The ideal candidate will have strong writing and storytelling abilities to produce visual content while staying updated on new tools, applications, and social channels to circulate relevant content to drive interest. Duties include carrying out impactful and effective social media activities, consistent brand messaging, and evaluating the success of different publicizing methods. If chosen for interview, candidates will be asked to provide samples of prior work. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| 4 - 7 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
| Produces design and layout for a variety of web applications, as well as information architecture. | 20 |
| Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance. | 20 |
Accountable for ensuring technical accuracy and understandability of web content.
|
15 |
| Designs and implements comprehensive and strategic digital written, visual, and electronic material across various social media platforms and websites to grow AAPI Data's online media exposure and presence which can include interacting with relevant external social media accounts. | 15 |
| Consistently curate, edit, and promote engaging content for newsletters (via MailChimp) and on various social media platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn, and others, to garner followers and community engagement. | 15 |
| Implement and track analytic tools to effectively measure engagement across a range of platforms, to inform strategies and tactics for improvement. | 10 |
| Meets and consults with clients on a variety of digital communications projects including moderately complex assignments; develops, presents, and recommends web content, site architecture and visual material. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. | Required |
| Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs. | Required |
| Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. | Required |
| Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives. | Required |
| Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications. | Required |
| Thorough interpersonal communication skills. | Required |
| Thorough understanding of technical language and requirements of the assigned work. | Required |
| Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. | Required |
| Thorough knowledge in social media management systems such as Hootsuite, Buffer, Canva, and relevant web applications used for web production. | Required |
| Proficient in Canva and Adobe Creative Suite or equivalent software packages, including Photoshop, Illustrator, Acrobat, and InDesign | Required |
| Thorough knowledge of the fundamentals of design and user experience, including the skill to design in an appealing, lively, and relevant way. | Required |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Hybrid or Fully Remote |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |