Applies advanced skills to produce in-depth forecasts, advanced statistical quantitative analyses, complex reports, data sets, and recommendations to support and enhance business/clinical processes. Works on large projects with many data streams.
- Leads the data analytics function for the Office of Alumni Engagement in coordination and collaboration with the University Relations team. Partners with colleagues to identify analytical requirements based on alumni engagement objectives. Utilizes multiple quantitative datasets from a variety of sources and interprets results using advance analytical techniques, including data mining, predicative analytics and statistical analysis. Applies data analytics to drive data-driven decisions around alumni engagement. Analyzes trends and patterns in data and brings meaning to the data with narrative and observations. Creates and optimizes audience segmentation models that enable the targeting of specific audiences based on demographics, affinities and behaviors.
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25 |
Consults with department leaders and process owners to gather and clarify data and reporting requirements for highly-complex business intelligence solutions and analytics.
- Develops and maintains routine and ad hoc reports that are reliable, accurate, and cross-matched with other reports for consistency and clarity. Creates new reports, runs and modifies existing reports utilizing tools to gather and analyze data. Documents data analysis processes and makes sure data are maintained consistently. Synthesizes key findings and insights in reports and presentations for internal and external stakeholders. Uses software and tools to develop presentations and create data visualization, including tables and charts.
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20 |
Conducts industry benchmarking analysis to identify best practices and client performance or capability gaps. Develops and presents quantitative business cases to managers and senior leaders.
- Builds and maintains dashboards to advise on engagement progress an opportunities for improvement. Develops and deploys survey and research tools to gather timely data to assess alumni and volunteer behavior and sentiment. Conducts annual analysis of alumni and volunteer demographics. Conducts benchmarking analysis with peer institutions. Maintains knowledge of industry and participates in annual surveys to inform the profession.
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15 |
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Serves as University Advancement CRM leader in Office of Alumni Engagement, identifying ways to better utilize technologies to collect and improve alumni data. Develops a platform roadmap to deploy robust digital experiences to improve the alumni and volunteer engagement with UCR.
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15 |
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Supervise and provide guidance and direction to the Assistant Director, Alumni Marketing Strategy and Analytics. Will provide training, conduct performance evaluations and take corrective action as needed with employee.
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10 |
Evaluates data sources for relevance, integrity and accuracy. Identifies issues and collaborates on solutions to data management challenges.
- Creates quality checks on data and assists cross-functional teams in testing new solutions by validating data sets. Analyzes and troubleshoots highly-complex data errors and problems, designing, testing, and applying advanced functional solutions.
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5 |
Participates in developing and/or delivering curriculum for advanced end user training to ensure competence, data access, data accuracy, and optimal performance of BI tools and processes.
- Develops best practices and processes for requesting data pulls and reports. Coaches the Alumni Engagement and University Relations staff on utilizing data to inform strategy and decisions.
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5 |
Serves on committees and participates on cross-functional teams to solve complex business, process, service and/or systems issues.
- Provides input on data policies, date definitions and data hygiene. Provides strategic recommendations on technology and tools that impact alumni engagement data and marketing metrics. Builds strong working relationships with University Advancement colleagues.
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5 |
