General Information
| Job Description | MARKETING SPEC 2 | Working Title | Strategic Marketing Coordinator - Degree Completion and Professional Programs (Remote/Hybrid) |
|---|---|---|---|
| Job Code | 007551 | Grade | 19 |
| Department Name | Outreach & Engagement - D01070 | Department Head | Kevin Vaughn |
| Supervisor | Monica Lagos | Effective Date | 07/31/2023 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Professional who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action. |
Custom Scope
| Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc. |
Department Custom Scope
| The Strategic Marketing Coordinator - Degree Completion and Professional Programs will manage the day-to-day execution of marketing efforts from concept to completion for Professional Programs and Degree Completion Programs at UCR University Extension, ensuring that marketing opportunities are optimized. Representing the Strategic Marketing Department, the Strategic Marketing Coordinator will be the primary liaison with the Enrollment Advisors and the Public Education Specialists. The key responsibility of the Strategic Marketing Coordinator - Professional Programs will be to execute the marketing tactics to grow and retain student enrollments through open enrollment, custom training, or degree completion programs. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Bachelors degree in Journalism, Sociology, Data Analytics, Marketing or Communications | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 2 - 4 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Under general supervision, plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or non-complex projects.
|
30 |
Drafts and/or edits copy for marketing projects or programs such publications, advertisements, press releases, announcements, etc.
|
20 |
Conducts basic market research and/or sales and generates and uses marketing and/or sales reports.
|
15 |
Creates/maintains marketing files, records, calendars, logs and other related documents.
|
15 |
Coordinates advertising placements and schedules.
|
10 |
| Researches and secures copyright and other legal clearances for publications, products, etc. keeping senior management informed as necessary. | 5 |
Provides accounting support including account reconciliation as required.
|
5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Written and interpersonal communication skills. | Required |
| Solid knowledge of marketing principles, concepts, strategies and best practices. | Required |
| Solid knowledge of institutional products and services. | Required |
| Knowledge of customer service standards/procedures. | Required |
| Organizational skills and skills in file creation, maintenance and management. | Required |
| Entrepreneurial mindset | Required |
| Basic HTML code skills | Required |
| Knowledge or experience with Adobe Creative Suite, Canva or similar graphic design tools | Required |
| Knowledge or experience with Salesforce, Pardot, Google Analytics, CMS or Hootsuite | Required |
| Ability to provide remarkable internal and external service, including skill in identifying perspectives and maintaining a commitment to excellence in service. Ability to listen, anticipate, and respond to the needs of the audience, clients and colleagues. | Required |
| Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
| Knowledge of business and legal certificate programs and degree completion programs | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| Supervision |
Environment
Working Environment
| This is a remote position that requires work on-site as business needs dictate. |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |