General Information
| Job Description | MARKETING SPEC 2 | Working Title | Marketing Coordinator |
|---|---|---|---|
| Job Code | 007551 | Grade | 19 |
| Department Name | Dean's Office - D01000 | Department Head | Eddie Comeaux |
| Supervisor | Julie Porter | Effective Date | 03/07/2023 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Professional who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action. |
Custom Scope
| Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc. |
Department Custom Scope
| Reporting to the Director of Marketing and Communications, the Marketing Coordinator assists with all marketing and communications activities and events of the UCR School of Education (SOE), in support of its academic programs and its affiliated area groups. This role will assist with marketing research, drafting of marketing and communication plans, measurement and analysis, copywriting, graphic design, email marketing, web content management, social media management, digital advertising, photography, videography, and event planning, promotion, and execution. Requires working occasional weekends and evenings for signature events. The ideal candidate will demonstrate a high level of racial literacy given that UCR is an HSI and AANAPISI institution, situated in the Inland Empire. They will be able to align Marketing priorities with the SOE mission: The University of California, Riverside's School of Education, or SOE, is a nationally recognized school in a public research university that leverages its broad range of expertise to develop impactful partnerships, collaborations, and evidence-based resources fundamental for teaching, learning, and student success. Located in a region rich in racial and linguistic diversity, yet challenged by economic and social inequities, SOE serves a diverse student population, much of which is comprised of students of color, low-income students, and first-generation college students. SOE?s mission is to advance equitable educational systems and practices which are driven by core values of equity, evidence, excellence, community, critical thinking, and compassion. Additionally, we prioritize recognizing, honoring, and working with the people of the region to create transformative opportunities and advance our respective fields in education. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Bachelor's degree in marketing, communications, public relations. | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 2 - 4 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Under general supervision, plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or non-complex projects.
|
30 |
| Leads various in-person and virtual school-wide and signature events, such as Commencement, Homecoming, and Alumni Awards, with an eye towards providing an exceptional brand experience for attendees and raising the School's brand profile. Leads event planning, promotion, and execution. Assists with other events as needed. | 15 |
| Provides accounting support including account reconciliation as required. | 10 |
| Ensures good customer service through providing appropriate information to answer questions and explain basic products and services. | 5 |
| Researches and resolves problems. | 5 |
Drafts and/or edits copy for marketing projects or programs such publications, advertisements, press releases, announcements, etc.
|
5 |
Coordinates advertising placements and schedules.
|
5 |
Conducts basic market research and/or sales and generates and uses marketing and/or sales reports.
|
5 |
| Creates/maintains marketing files, records, calendars, logs and other related documents. | 5 |
| Supports brand management efforts including review of art and copy for brand identity standards adherence and consistency, brand equipment maintenance, and insignia items inventory management. | 5 |
| Supervises student volunteers as needed. | 5 |
| Other duties as assigned that advance the strategic goals and objectives of the School of Education. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Written and interpersonal communication skills. | Required |
| Knowledge of customer service standards/procedures. | Required |
| Proficiency in Canva, iMovie, and the Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premiere Pro. | Required |
| Ability to effectively work with various clients such as faculty, staff, students, and guest speakers, showcasing customer service orientation and utmost professionalism in attire and demeanor. | Required |
| Solid knowledge of web content management. | Required |
| Ability to work independently as well as in a team. | Required |
| Solid knowledge of institutional products and services. | Required |
| Solid knowledge of Mac OSX, iOS, and/or Android operating systems. | Required |
| Organizational skills and skills in file creation, maintenance and management. | Required |
| Solid knowledge of social media communication, i.e. Facebook, Twitter, Instagram, YouTube, LinkedIn. | Required |
| Solid knowledge of marketing principles, concepts, strategies and best practices. | Required |
| Solid knowledge and understanding of concepts, principles, and practices of event planning, including event design, organization, and production. | Required |
| Ability to maintain a high standard of productivity in a fast-paced environment despite frequent interruptions. Ability to complete a large volume of diverse tasks efficiently and simultaneously, with great detail orientation, meeting established deadlines. | Required |
| Proficiency in Mailchimp or other email marketing programs, and Eventbrite, or other RSVP systems. | Required |
| Solid knowledge of Microsoft Word, Excel, and PowerPoint, as well as Google Docs, Sheets, and Slides. | Required |
| Experience working with a diverse group of community members, which may include students, faculty, and staff, and commitment to inclusive practices in marketing. Must be able to keep current with best marketing practices that align with SOE's values and mission. | Required |
| Proficiency in Eventbrite or other RSVP management tools. | Preferred |
| Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| Supervision |
Environment
Working Environment
| Hybrid |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: No |