General Information
| Job Description | MARKETING SPEC 4 | Working Title | Director of Marketing |
|---|---|---|---|
| Job Code | 007555 | Grade | 24 |
| Department Name | Engineering - Dean's Office - D01002 | Department Head | Cristina Sanford |
| Supervisor | Cristina Sanford | Effective Date | 07/17/2023 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. |
Custom Scope
| Uses advanced marketing concepts to create, develop, implement and manage comprehensive promotional marketing and sales strategies/plans, including short and long-range strategic planning. Responsibilities include comprehensive promotion and advertising and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. |
Department Custom Scope
| The Marketing and Communications Department of the Marlan and Rosemary Bourns College of Engineering works hand-in-glove with the Development, Student Affairs, Undergraduate Admissions, and Graduate Division units to ensure we build a community of engineers that delivers on the universal promise of education. The budgeted salary range is between $84,1000 - $102,450. A digital portfolio, writing sample, or campaign sample will be requested of interviewees. **As a condition of employment, you will be required to comply with the University of California SARS-CoV-2 (COVID-19) Vaccination Program Policy. All Covered Individuals under the policy must provide proof of Full Vaccination or submit a request for Exception (based on Medical Exemption, Disability, and/or Religious Objection) or Deferral (based on pregnancy) no later than the applicable deadline. For new University of California employees, the applicable deadline is eight weeks after their first date of employment.** |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Preferred fields: Journalism, Sociology, Data Analytics, Marketing, or Communications | Preferred |
| Master's Degree | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 6 - 10 years of related experience. | Required |
| Experience marketing engineering, technology, or STEM education | Preferred |
| Experience working in a matrix organization/environment | Preferred |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
|
30 |
| Produces informational material for sales force and media communications designed to reach maximum number of partners/prospects. | 25 |
Ensures promotion of "brand" identity and maintains and monitors "brand" communications to both campus and/or medical center and off-campus and/or medical center agencies.
|
20 |
| Evaluates and modifies promotion or advertising programs. | 10 |
| Purchases promotional materials including displays, signage, pre-packs, promotional printing, coupons, premiums, art, photography, etc. | 10 |
| Builds and maintains effective relationships with outside (non-campus and/or medical center affiliated) companies and organizations. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Advanced knowledge of applicable campus and/or medical center policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws. | Required |
| Advanced knowledge of the campus and/or medical center's product lines and services. | Required |
| Advanced analytical and research skills. | Required |
| Skill in mentoring less experienced staff. | Required |
| Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising. | Required |
| Advanced skills in developing, designing and implementing creative promotional and advertising strategies. | Required |
| Advanced written, visual, interpersonal communication and political acumen skills. | Required |
| Advanced knowledge of the campus and/or medical center, including its achievements, mission, goals, vision, objectives and infrastructure. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| Direction |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |