Creates, develops, implements and manages comprehensive promotional sales strategies/plans, including short and long-range strategic planning.
- Develop, direct, and monitor annual marketing and communications strategies in a manner that builds and enhances SOE's brand and equity goals, and supports the school's key initiatives, including enrollment management; develops and manages
departmental budget. Such planning should include a focus on improving equity outcomes.
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25 |
Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.
- Work closely with the SOE senior leadership team, Director of Teacher Education, and program advisors to develop, implement, and evaluate the marketing and recruitment strategies for all graduate, teacher education and undergraduate programs, with an eye toward SOE?s equity-focused mission of UCR as a minority serving land-grant institution, situated in the Inland Empire and located on tribal land. Plan, execute, and evaluate traditional and digital marketing campaigns utilizing best practices for student recruitment, and plan and implement high-impact events and programs aimed at increasing
enrollment, addressing racial equity gaps, and raising visibility of the school.
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20 |
Produces informational material for sales force and media communications designed to reach maximum number of partners/prospects.
- Directs and oversees the school's website, and overall content strategy, producing high impact communications such as annual reports, brochures, newsletter, feature stories, email marketing campaigns/CRM messaging, videos,
Dean's remarks, and presentations; and strategically deploys communications to best engage key stakeholders; has an inclusive and community-engagement oriented vision for expanding who our stakeholders are/could be. This may include bringing stakeholders with larger budgets into alignment with equity-focused goals that align with the communities we serve. Monitors and evaluates analytics and engagement to inform strategy; be able to speak to how this relates to equity-goals and mission of SOE.
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20 |
Builds and maintains effective relationships with outside (non-campus and/or medical center affiliated) companies and organizations.
- Build positive and collaborative relationships with partners including University Communications and Graduate Division. Serve on campus-wide committees including Senior Communicators Committee, UCR Website Committee,
and Graduate Recruitment committee.
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10 |
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Plans, creates, and develops events, programs, and sponsorships aimed at building SOE's brand and advancing strategic goals.
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10 |
Ensures promotion of "brand" identity and maintains and monitors "brand" communications to both campus and/or medical center and off-campus and/or medical center agencies.
- Work closely with partners including Student Affairs Marketing/Undergraduate Admissions, University Communications, SOE's Public Information Officer, Development, and community partners to ensure consistent messaging and visual identity are maintained throughout press releases, news stories, flyers, viewbooks, and other collateral produced by partners.
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5 |
Consults with campus and/or medical center management, product managers, sales departments, and advertising agencies to develop and implement promotional plans and recommends sales philosophy, potential approaches, and media strategies.
- Hire, manage, and oversee digital marketing and advertising agencies, and third party vendors, while also keeping abreast of best practices and strategies in higher education. Work closely with Senior Public Information Officer on media strategies to secure press for SOE, its faculty, research, and greater initiatives.
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5 |
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Researches and recommends new and innovative methods for generating revenue.
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5 |
