General Information
| Job Description | COMM SPEC 4 | Working Title | Storyteller and Manager, Marketing and Communications |
|---|---|---|---|
| Job Code | 005887 | Grade | 24 |
| Department Name | Undergraduate Education - D01272 | Department Head | Louie Rodriguez |
| Supervisor | Louie Rodriguez | Effective Date | 02/27/2024 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. |
Custom Scope
| Independently oversees a comprehensive communications program for a unit or school with a large, complex communications program requiring a wide variety of communications media, including written, visual, digital and electronic, and associated technical applications. Works with management to develop and execute organizational communication and market branding strategy for a highly visible program. |
Department Custom Scope
| Will serve as the storyteller of UCR student success with a focus on initiatives and efforts led by the Division of Undergraduate Education (UE) at UCR.Oversees the expansion of marketing campaigns and communication materials including reports, print ads, video, photography, social media, and all other media outlets. Reporting directly to the Vice Provost, and Dean of UE, the Storyteller and Manager, Marketing and Communications functions as the top communications advisor for the Division of Undergraduate Education which includes the following departments: Office of the Vice Provost and Dean, Academic Resource Center, Xcite, Health Professions Advising Center (HPAC), Office of High Impact Practices, University Honors, and the University Writing Program (UWP). This position independently plans and executes a comprehensive communications strategy for Undergraduate Education and its units. The Manager of Marketing and Communications will create a comprehensive communications, and marketing plan to promote student success opportunities, and programs offered by Undergraduate Education. Additionally, the incumbent, in coordination with the VPDUE, will plan high impact campus communications that tell the story of Undergraduate Education, and the associated high value outcomes our services create. Communications pieces produced can include written, visual, digital, and electronic communications. This position develops strategies to enhance the website, and social media platforms for Undergraduate, and its units. Research trends, and recommends new strategies for communication, social media engagement, and brand management. With a thorough understanding of brand building, the incumbent will direct the marketing and communications efforts by delivering relevant content amongst students, faculty, staff, alumni, and corporate partners. Requires an understanding, and sensitivity to the issues, and challenges faced by higher education in the state, and nation, and UC Riverside; which is an institution designated as an MSI, HSI, HSRI, AANAPISI, Pell Grant and a first generation student serving campus. This position is primarily in-person, on campus, with hybrid work options as business allows. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| 6 - 10 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Manages complex comprehensive communications programs, including written, visual, digital, and electronic communications, for large, highly visible organizations.
|
25 |
| Produces a variety of communication pieces in a variety of venues including written, visual, digital, and electronic communications. | 15 |
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
|
15 |
| Creates and promotes Undergraduate Education "brand" identity; maintains and monitors IA "brand" communications to both internal and external audiences within the framework of UCR global brand. | 15 |
| Works with management and unit directors to create, develop, and implement long and short term strategic communications plans for all units within Undergraduate Education | 15 |
| Identifies specific communications needs and develops the content and process for organizational improvements. | 10 |
Works with departmental, college or division administration to create, develop, and implement comprehensive long and short term strategic communications plans.
|
5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Advanced knowledge and understanding of technical applications to direct professional technical staff, or personally perform technical work, including design concepts, various media, and applications. | Required |
| Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. | Required |
| Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information. | Required |
| Advanced skills to create, develop, and implement long and short term strategic communication plans. | Required |
| Excellent written, verbal, interpersonal communications, active listening and political acumen skills. | Required |
| Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and resolution skills. | Required |
| Demonstrated skills serving a diverse student population, particularly work with institutions designated as an MSI and/or HSI and/or AANAPISI. | Required |
| Thorough knowledge of location protocols and channels for communication internally and externally. | Preferred |
| Excellent diplomatic skills in interaction with people, organizations and community friends and supporters of Undergraduate Education at UCR. | Preferred |
| Advanced knowledge of the organization, including its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education and/or health sciences. | Preferred |
| Strong knowledge of the location, its achievements, mission, vision, goals, policies, practices and infrastructure, and a strong knowledge of current affairs, issues in higher education and UCR's diverse student population. | Preferred |
| Demonstrated knowledge of best practices supporting equity in higher education. | Preferred |
| Demonstrated skill aligning communication strategic plan with divisional goals, campus academic goals, and UE's student success goals. | Preferred |
| Demonstrated skills working with California, Inland Empire student populations, or similar context. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Travel | Required |
| Travel Outside of Normal Business Hours | Required |
Other Special Requirements & Conditions
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Level of Supervision Received
| Direction |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |