General Information
| Job Description | FUNDRAISER 3 | Working Title | Associate Director, Annual Giving |
|---|---|---|---|
| Job Code | 007547 | Grade | 23 |
| Department Name | Development - D01188 | Department Head | Annya Lott |
| Supervisor | Crystal Sankey | Effective Date | 03/25/2024 |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced, fundraising professional. Plans, schedules, and implements moderate-sized, comprehensive fundraising and alumni relations projects and programs, including specific fundraising programs such as annual fund, alumni relations, research, etc. May coordinate and oversee the work of support staff and/or other professionals. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Position is expected to raise gift dollar amounts as established at each fundraiser specialization. |
Department Custom Scope
| The Associate Director of Annual Giving (ADAG) is a pivotal role supporting UC Riverside's Annual Giving program, aligning with the institution's fundraising goals. Working under the direct leadership of the Senior Director of Annual Giving and closely collaborating with the Director of Annual Giving, the ADAG focuses on increasing philanthropic contributions and engagement across diverse stakeholders, including alumni, parents, faculty/staff, students, and friends of the University. Employing integrated marketing strategies encompassing direct mail, phone, email, text, in-person, social media, Giving Day, and crowdfunding, the Associate Director contributes to the implementation of UCR's online engagement and multi-channel solicitation efforts. Emphasizing digital gift strategies, such as email and crowdfunding, the ADAG utilizes digital analytics tools, predictive modeling, segmentation, and data-driven techniques to ensure personalized, timely, and goal-oriented communications. Responsible for a portfolio, this role involves identifying, cultivating, and soliciting gifts, with a specific focus on leadership annual giving level gifts ($1,000 to $25,000). The ADAG emphasizes prospect discovery and cultivation, utilizing both digital and traditional frontline fundraising tactics. Essential skills include relationship building, attention to detail, and project management. The Associate Director will work with the Senior Director of Annual Giving and other Development team members on other fundraising and stewardship initiatives as needed or assigned. This is a three-year, renewable contract position which includes the same employee benefits afforded career employees. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| 4 - 7 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
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Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Assists in detailed planning of fund development and annual solicitation programs.
|
30 |
Identifies, cultivates, solicits and/or stewards donors.
|
25 |
| Serves as liaison to the constituent management and technologies team. Requests data needed to successfully execute annual giving campaigns. Vet, segment, and deliver all data for project execution. Work in collaboration with database management staff to develop and design the structure and delivery mechanism for digital solicitations. | 15 |
| Oversees appeal production, including coordination of internal and external vendors, data segmentation with data base management staff, coordination of external providers of solicitation videos and email solicitation mechanisms, and other processes as needed. Will often communicate with partners in the units/colleges, athletics, and other special interest programs. | 15 |
Provides analysis and information of complex results or activities, and makes recommendations to upper management for program changes or development of new programs as required.
|
5 |
Develops strategies within existing policy guidelines. Participates in short- and long-range strategic planning.
|
5 |
Ensures that predetermined fundraising goals are met.
|
5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Proven strategic thinker. Ability to multi-task and adapt to changing circumstances in a highly collaborative environment. | Required |
| Proven computer skills to create documents, spreadsheets, and reports using Word, Access, Excel, or other software applications. | Required |
| Strong organizational, analytical and critical thinking skills, including skills in creative and effective decision-making and problem identification/avoidance/resolution, and project management skills. | Required |
| Thorough working knowledge of the location, its vision, mission, goals, objectives, achievements and infrastructure. | Required |
| Strong knowledge of applicable laws, rules, regulations, policies, etc. | Required |
| Skill in working independently and following through on assignments with minimal direction, and setting priorities that accurately reflect the relative importance of job responsibilities. Excellent problem-solving skills with proven ability to strategize, prioritize, and multi-task to meet departmental goals/deadlines. | Required |
| Skill in evaluating and analyzing data and information to identify patterns, trends, and relationships, and formulating logical and objective conclusions or recommendations. | Required |
| Strong written and interpersonal communication skills to establish and maintain good working relationships throughout the organization and with outside constituencies. | Required |
| Thorough working knowledge of fundraising, donor relations, and public relations concepts, principles, procedures, and techniques. | Required |
| Strong skills in maintaining confidentiality. | Required |
| Effective communication skills in order to represent the university orally and in writing to constituencies internal and external to the university. | Required |
| The capability to segment donors effectively, tailoring solicitation messages to specific donor groups. | Required |
| Results-oriented mindset, with a focus on meeting or exceeding fundraising goals. | Required |
| Working knowledge of phone, direct mail, and social media and e-giving appeal strategies with annual giving campaigns. | Preferred |
| Experience with Raiser's Edge or other constituent databases. Experience with exporting/importing data from or to different software applications; and operating knowledge of Internet for data gathering purposes. | Preferred |
| Annual giving fundraising experience in a large public university. | Preferred |
| Experience with crowdfunding platforms, outlining successful campaigns or strategies implemented. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Other University Setting |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |