General Information
| Job Description | MARKETING SPEC 2 | Working Title | Marketing Specialist |
|---|---|---|---|
| Job Code | 007551 | Grade | 19 |
| Department Name | UCR ARTS Dept - D01295 | Department Head | Douglas McCulloh |
| Supervisor | Trudy Cohen | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Professional who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action. |
Custom Scope
| Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc. |
Department Custom Scope
| UCR ARTS is made up of the California Museum of Photography and the Culver Center of the Performing Arts which includes the Sweeney Art Gallery. The California Museum of Photography has more than 500,000 photographs and photographic artifacts and apparatus. This collection serves to promote understanding of photography and visual media by providing access and context to one of the largest and most comprehensive photographic resources in America. The Museum contains four inter-linked collections: Bingham Technology Collection, Keystone-Mast Collection, University Print Collection, and the Study Center Library Collection. Of these, the Bingham Technology Collection holds over 10,000 items, the second-largest camera collection in America, while the Keystone-Mast Collection is the world?s largest collection of over 400,000 original stereoscopic prints and original glass negatives. This position will report to the Deputy Director at UCR ARTS. The incumbent will help devise marketing strategy, write copy, publish content through various channels, monitor reach and engagement, and report on results. Will manage social media, e-newsletters, and assist with advertising activities for museum projects. Will create content and help maintain the UCR ARTS website. This includes editing and adding new pages, managing users, optimizing pages for SEO and reporting bugs and issues. Will work with the museum?s Exhibition & Design Assistant and collaborate with partners (both internal to museum and external) to promote programs and the design of digital and print promotional materials, as well as more innovative approaches. Manage SEO postings and accounts. Manage distribution lists. Create and update marketing toolkits and presentations. Participate in outreach activities to promote UCR ARTS. Perform other duties as assigned. This will be a 50% (20 hours per week) 2-year position with the potential for continued employment beyond the 2-year mark based on funding availability. The full salary range for the Marketing Specialist is $25.96 - $44.64. However, the expected pay scale for this position is $25.96 - $30.63 per hour. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| 2 - 4 years of related experience. | Required |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Under general supervision, plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or non-complex projects.
|
30 |
Drafts and/or edits copy for marketing projects or programs such publications, advertisements, press releases, announcements, etc.
|
30 |
| Ensures good customer service through providing appropriate information to answer questions and explain basic products and services. | 10 |
| Researches and resolves problems. | 10 |
| Researches and secures copyright and other legal clearances for publications, products, etc. keeping senior management informed as necessary. | 5 |
| Coordinates advertising placements and schedules. | 5 |
| Conducts basic market research and/or sales and generates and uses marketing and/or sales reports. | 5 |
| Creates/maintains marketing files, records, calendars, logs and other related documents. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Solid knowledge of marketing principles, concepts, strategies and best practices. | Required |
| Organizational skills and skills in file creation, maintenance and management. | Required |
| Knowledge of customer service standards/procedures. | Required |
| Written and interpersonal communication skills. | Required |
| Solid knowledge of institutional products and services. | Required |
| Strong written communication skills that demonstrate creativity, correct grammar usage, syntax, and the ability to edit marketing copy for varying audiences. Ability to write effective advertising copy, electronic communications, and educational materials. | Required |
| Skill and knowledge in managing social media and optimizing content for outstanding results. | Required |
| Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure. | Preferred |
| Ability to implement marketing concepts and strategies in a museum/art institution environment. | Preferred |
| Biliterate (English/Spanish) | Preferred |
| Proficient knowledge and skill in working with Adobe Photoshop ,WordPress and Illustrator, InDesign, or other graphics software. | Preferred |
| Knowledge working in a museum environment | Preferred |
| Skill working with MailChimp or similar email marketing platforms. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
|
|
Level of Supervision Received
| Supervision |
Environment
Working Environment
| Museum located in downtown Riverside on pedestrian walking mall. |
Other Requirements
Items Used
|
Physical Requirements
|
Mental Requirements
|
Environmental Requirements
|
Critical Position
| Is Critical Position: Yes |