General Information
| Job Description | DIGITAL COMM SPEC 3 | Working Title | Digital Communications Manager |
|---|---|---|---|
| Job Code | 007455 | Grade | 22 |
| Department Name | BCOE Deans Office Dept - D01002 | Department Head | Cristina Sanford |
| Supervisor | Roberto Hernandez | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine and moderately complex web site applications; ensure search engine optimization; and develop social media platforms. Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. |
Department Custom Scope
| Reporting to the Director of Marketing, the Digital Communications Manager will plan, create, edit, update, and manage web structure and design; create graphics and interactive digital assets; develop and populate email templates and applications; and manage social media accounts. The Digital Communications Manager will work collaboratively with college and university teams, including development, international relations, the Career Center, information technology, and various other internal and external entities, to promote the campaigns, programs, and initiatives supported by the college. The Digital Communications Manager will lead a team of student assistants responsible for executing website updates and social media activities, creating digital assets, and supporting marketing and communications campaigns to meet the college's goals. This person will provide ongoing analysis and reporting of college, department, and peer rankings such as U.S. News & World Report and CSRankings.com to gauge trends, identify next steps for continued ranking improvement, and develop messaging campaigns and marketing collateral to support and elevate reputations among peers. The Digital Communications Manager manages the college's contact databases of key external audiences, including current students, alumni, parents, partners, donors, and peers at engineering colleges. In this role, this person will serve as the primary liaison to numerous teams across the UCR campus and work collaboratively with BCOE colleagues, UCR information technology professionals, and external partners. Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
| Preferred majors: Computer Science, Sociology, Data Analytics, or Marketing | Preferred |
| Education or training in user experience, web design and development and graphics | Preferred |
Experience Requirements
| Experience | Requirement |
|---|---|
| 4 - 7 years of related experience. | Required |
| Minimum of 1 year of digital user experience (UX) design experience | Preferred |
| Minimum of 1 year of Drupal and Site Factory Experience. Email platforms, CRM, and social media site management | Preferred |
| Minimum of 2 years of Web development and management experience | Preferred |
| Experience in editing and writing. | Preferred |
| Experience marketing engineering, technology, or STEM education. | Preferred |
| Experience working in a matrix organization/environment. | Preferred |
| Experience systematically monitoring conversations and trends, assessing opportunities for and threats to advancing a brand's reputation. | Preferred |
| Experience analyzing and reporting performance on websites and various social media channels and making necessary adjustments to meet objectives | Preferred |
| Experience with video production, editing, and finalization of videos. | Preferred |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Produces design and layout for a variety of web applications, as well as information architecture.
|
30 |
Accountable for ensuring technical accuracy and understandability of web content.
|
30 |
| Develops, implements, and manages the college's social media presence to grow followers, reach, and engagement. Monitors conversations and trends and tracks analytics against desired goals and benchmarks. Provides guidance and best management practices for departments and other college entities. | 20 |
| Develops or directs the development of newsletters, annual reports, presentations, videos, etc., that align with the college's strategic mission. Supports units and departments to enhance brand integration. Designs and manages email templates; loads content (images/text) for stakeholder communications. Manages creative assets and design for all digital mediums (web, email, social media). | 15 |
| Delegates, trains, leads, and manages student assistants in the completion of key responsibilities. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough understanding of technical language and requirements of the assigned work. | Required |
| Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives. | Required |
| Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. | Required |
| Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. | Required |
| Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs. | Required |
| Thorough interpersonal communication skills. | Required |
| Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications. | Required |
| Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. | Required |
| Knowledge and understanding of social media channels, their respective participants, and how to best utilize each channel. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|
Other Special Requirements & Conditions
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Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |