General Information
| Job Description | PUBLICATIONS PROD SPEC 3 | Working Title | Senior Graphic & Digital Communications Specialist |
|---|---|---|---|
| Job Code | 007458 | Grade | 20 |
| Department Name | SOM Strategic Initiatives Dept - D02098 | Department Head | Linda Reimann |
| Supervisor | Ross French | Effective Date |
Position(s) Directly Supervised
| Job Code | Title | FTE |
|---|
Generic Scope
| Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions. |
Custom Scope
| Applies skills as a seasoned, experienced professional with a full understanding of industry practices, marketing, and organizational policies and procedures; resolves a wide range of issues. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. |
Department Custom Scope
| The Senior Graphic & Digital Communications Specialist oversees the planning, production, and creation of graphic design and layout for a variety of complex publications, printed collateral, visual media, presentations, web site applications and social media platforms for the UCR School of Medicine. Works as part of a communications team within the Strategic Initiatives Unit. Independently consults with clients to create complex materials for a variety of publications for internal and external audiences. Works with vendors and clients to approve proper use of UCR branding, serving as primary approver. Works with service providers to ensure timely production of printed items. Supports the efforts of the Strategic Initiatives Unit and performs other duties as assigned. |
Education & Experience Requirements
Education Requirements
| Degree | Requirement |
|---|---|
| Bachelor's degree in related area and/or equivalent experience/training. | Required |
Experience Requirements
| Experience | Requirement |
|---|---|
| 4 - 7 years of related experience. | Required |
| Experience in web publishing using a content management system. | Preferred |
License Requirements
Certification Requirements
| Certification | Requirement |
|---|
Educational Condition Requirements
| Condition | Requirement |
|---|
Key Responsibilities
| Description | % Time |
|---|---|
Independently plans, schedules, designs, and coordinates publications or presentation graphics that meet the needs of the event and/or department.
|
30 |
Assists clients in the design and layout of a broad range of publication materials or exhibit design.
|
10 |
| Provides original design and layout on selected publications including brochures, catalogs, media guides, newsletters and signage. | 10 |
Gathers, analyzes, and prepares project plans for publications, including approaches, trends, sources and uses.
|
10 |
| Tracks and monitors budget expenditures for publication materials. | 5 |
| Ensures all publications meet specific electronic and/or printing and mailing requirements. | 5 |
| Establishes and maintains schedules and records for the production of publications. | 5 |
| Routes jobs through scheduling, editing, writing, design, review, and distribution. | 5 |
| Negotiates changes between print vendors or website designers and department staff to effectively relate the purpose of the publication. | 5 |
| May assist in the reorganization of reports and illustrations. | 5 |
| Contacts customers for approval of changes in format. | 5 |
| As needed, assists with special marketing projects. Other duties as assigned. Supports the Digital Communications Manager with projects as needed. Provides technical support in Zoom meetings and other online events as needed. | 5 |
Knowledge, Skills & Abilities
| Knowledge/Skill/Ability | Requirement |
|---|---|
| Thorough knowledge of applicable publishing software applications. | Required |
| Time and project management skills to effectively establish priorities and meet competing deadlines. | Required |
| Strong skills in collaboration to best meet project goals and objectives of clients. | Required |
| Ability to manage storage of and to manipulate photo/video assets for digital and print purposes. | Required |
| Working knowledge of marketing principles. | Required |
| Strong skills to effectively produce visual materials that meet and satisfy the needs of the client. | Required |
| Strong skills in interpersonal communications to interact effectively with a variety of clients, support staff and vendors. | Required |
| Ability to handle small to large multiple projects simultaneously. | Required |
| Strong attention to detail, project management and organizational skills. | Required |
| Thorough knowledge of Adobe Illustrator, InDesign and PhotoShop. | Required |
| Thorough knowledge of social media platforms and digital content strategy. | Preferred |
| Strong skills in originating and maintaining databases for desktop publishing and image storage. | Preferred |
| Understanding of the dynamics of printing publications both in house and at the institutional level. | Preferred |
| Skills to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and/or the broader public for both web and printed collateral, while ensuring adherence to the organization's message. | Preferred |
| Familiarity with Acquia Cloud Site Factory Management System. | Preferred |
Special Requirements & Conditions
| Special Condition | Requirement |
|---|---|
| Occasional travel to off-campus SOM and affiliate sites as needed. | Required |
Other Special Requirements & Conditions
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|
Level of Supervision Received
| General Supervision |
Environment
Working Environment
| Campus |
Other Requirements
Items Used
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Physical Requirements
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Mental Requirements
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Environmental Requirements
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Critical Position
| Is Critical Position: Yes |