General Information
| Payroll Title | PUBL CRD SR | Title Code | 007694 | Grade/Step | 07 | Working Title | New Media Manager |
|---|---|---|---|---|---|---|---|
| Department Name | Strategic Marketing | Supervisor | Mary T Sausen | Department Head | Mary T Sausen |
Special Requirements and Conditions
| Critical Position |
| Valid Driver License |
Level of Supervision Received
| General Direction |
Items Used
Position Purpose
| UC Riverside Extension is the continuing education and professional studies branch of the University of California, Riverside. It operates independently as a nonprofit division of UCR. For more than 50 years UCR Extension has served the Inland Empire community and international students and provided educational opportunities to people of all ages - with or without a college degree - seeking professional advancement, a new career or personal fulfillment. Overseeing the graphic design staff in the Marketing Department of UCR Extension, the New Media Manager (NMM) is responsible for managing the visual components of our brand across multiple print, multimedia, online and mobile platforms. Reporting to the Marketing Director, the NMM works in close collaboration with web programmers, content providers and other department resources to identify opportunities and meet enrollment management goals. There are three distinct parts to this position, and candidates must be able to demonstrate their ability to handle each one successfully: Be responsible for all hands-on design, development and delivery of electronic media needs, including animated advertising, social media links, e-newsletters, graphic e-mails, web pages, landing pages and forms as necessary. Oversee day-to-day activities of creative production process, including print and electronic media, to meet deadlines and budgets. Provide back-up to graphic designer for all aspects of print design and production. |
Essential Functions
| Essential Function | % Time |
|---|---|
| Hands-on Electronic Media Development | 50 |
| Create and deploy animated advertising, social media links, e-newsletters, graphic emails, web pages, landing pages and forms as necessary. Using interactive design, responsive web design and mobile technology, design and deliver compelling experiences to target audiences. Possess a thorough understanding of the practical benefits and limitations of Internet technologies, and be able to share this expertise with appropriate team members. Apply the mechanics and operating philosophy of mobile products, including an understanding of the optimal experience for a student, on mobile apps, messaging and video, to create new marketing media. Convert video formats and optimize video assets for use in websites and other online media environments. Work closely with other department resources to provide branding and graphics in formats needed for electronic media. |
|
| Creative Leadership, Branding and Oversight | 30 |
| Using a variety of software packages, develop creative original material, including images, graphics, sound and video that adhere to Extension identity guidelines and further strategic goals. Keep abreast of emerging design trends, best practices, and web-based technologies. Provide leadership in advancing the UCR Extension brand identity through innovative management of graphic design staff and other resources. Provide graphic design support for the Extension website. Serve our internal clients by leading project assessments, managing staff assignments (including outside vendors) and creating and monitoring production schedules |
|
| Supervision and Administration | 20 |
| Supervise graphic design staff, including one FTE design position, student interns and freelance resources. Administrative duties as assigned by the Director. |
|
Minimum Requirements
| Minimum Requirement | Display Ranking |
|---|---|
| 1 | |
| Must submit an online portfolio for consideration, either in html or pdf format. Portfolio must include samples of work demonstrating visual branding, print, mobile, web and electronic design solutions. | |
| 2 | |
| 7+ years combined experience in interactive web, mobile, and print in a retail or advertising environment, digital design firm, or advertising agency. | |
| 3 | |
| Bachelor's degree in graphic design, interactive media, advertising or related field of study; or an equivalent combination of education and experience. |
|
| 4 | |
| Expert knowledge of printing process, print file prep, use of HTML5, JavaScript, CSS, Flash, Dreamweaver, Action Script, CS 6 (InDesign, Photoshop, Illustrator, Fireworks) as well as a solid understanding of practical benefits and limitations of Internet technologies (Flash, javascript, css, video.) | |
| 5 | |
| Experience managing and guiding brand identity standards in a decentralized environment. | |
| 6 | |
| Excellent communication skills, time management abilities and organizational skills. | |
| 7 | |
| Experience managing a variety of projects with varied timelines, priorities and resources. | |
| 8 | |
| The ability to be flexible, cooperative and collaborative in a fast-paced, time-sensitive and dynamic environment. | |
| 9 | |
| Ability to learn new related skills on an ongoing basis. | |
| 10 | |
| Experience in stretching resources in creative ways to attain maximum results. | |
Preferred Qualifications
| Preferred Qualification | Display Ranking |
|---|---|
| 1 | |
| Experience with InDesign CS6 and Digital Publishing Suite or similar services. | |
| 2 | |
| Strong understanding of the technical aspects of electronic art, including color, space theory, file format algorithms and network transmission content. | |
| 3 | |
| Experience managing integrated marketing projects in a college or university setting. | |
| 4 | |
| Ability to train and deploy student assistants in graphic design assignments. | |
| 5 | |
| Video editing/animation experience including familiarity with Final Cut Pro, Adobe Premiere and similar programs. | |
| 6 | |
| Skills and knowledge not explicitly referenced above, but necessary to perform the duties in the job description. | |
| Posted Position Purpose |
|---|
| UC Riverside Extension is the continuing education and professional studies branch of the University of California, Riverside. It operates independently as a nonprofit division of UCR. For more than 50 years UCR Extension has served the Inland Empire community and international students and provided educational opportunities to people of all ages - with or without a college degree - seeking professional advancement, a new career or personal fulfillment.
Overseeing the graphic design staff in the Marketing Department of UCR Extension, the New Media Manager (NMM) is responsible for managing the visual components of our brand across multiple print, multimedia, online and mobile platforms. Reporting to the Marketing Director, the NMM works in close collaboration with web programmers, content providers and other department resources to identify opportunities and meet enrollment management goals.
There are three distinct parts to this position, and candidates must be able to demonstrate their ability to handle each one successfully:
Be responsible for all hands-on design, development and delivery of electronic media needs, including animated advertising, social media links, e-newsletters, graphic e-mails, web pages, landing pages and forms as necessary.
Oversee day-to-day activities of creative production process, including print and electronic media, to meet deadlines and budgets.
Provide back-up to graphic designer for all aspects of print design and production. |
| Posted Minimum Requirements |
| Must submit an online portfolio for consideration, either in html or pdf format. Portfolio must include samples of work demonstrating visual branding, print, mobile, web and electronic design solutions. 7+ years combined experience in interactive web, mobile, and print in a retail or advertising environment, digital design firm, or advertising agency. Bachelors degree in graphic design, interactive media, advertising or related field of study; or an equivalent combination of education and experience. Expert knowledge of printing process, print file prep, use of HTML5, JavaScript, CSS, Flash, Dreamweaver, Action Script, CS 6 (InDesign, Photoshop, Illustrator, Fireworks) as well as a solid understanding of practical benefits and limitations of Internet technologies (Flash, javascript, css, video.) Experience managing and guiding brand identity standards in a decentralized environment. Excellent communication skills, time management abilities and organizational skills. Experience managing a variety of projects with varied timelines, priorities and resources. The ability to be flexible, cooperative and collaborative in a fast-paced, time-sensitive and dynamic environment. Ability to learn new related skills on an ongoing basis. Experience in stretching resources in creative ways to attain maximum results. |
| Posted Preferred Qualifications |
| Experience with InDesign CS6 and Digital Publishing Suite or similar services. Strong understanding of the technical aspects of electronic art, including color, space theory, file format algorithms and network transmission content. Experience managing integrated marketing projects in a college or university setting. Ability to train and deploy student assistants in graphic design assignments. Video editing/animation experience including familiarity with Final Cut Pro, Adobe Premiere and similar programs. Skills and knowledge not explicitly referenced above, but necessary to perform the duties in the job description. |