General Information
| Payroll Title | PUBL CRD SR | Title Code | 007694 | Grade/Step | 07 | Working Title | Media Communications Specialist |
|---|---|---|---|---|---|---|---|
| Department Name | INACTIVE Housing Srvcs. Admin | Supervisor | Mike Kaplan | Department Head | Robert S Brumbaugh |
Special Requirements and Conditions
| Critical Position |
| Valid Driver License |
| Public Driving Record |
| Overtime |
| Travel |
| Travel Outside of Normal Business Hours |
Level of Supervision Received
| General Supervision |
Items Used
| Personal computers (Apple and Windows), Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat), Microsoft Office, Print production tools; printers, trimmers, laminator, digital camera and scanner. |
Position Purpose
| Under the direction of the Assistant Director of Housing for Marketing, Housing, Dining & Residential Services (HDRS), the Media Communications Specialist manages the content of all HDRS websites and social media outlets. Working with other internal campus partners such as writers, designers, technical staff, external experts and a range of university clients, this position will update and maintain the department's digital assets, including websites, public-facing display screens (R'Talk), e-mail communication and social media. This position serves all HDRS clients, including (but not limited to) Housing Administration; Residence Life; Dining Services; Resident Contracts & Outreach Services; and the Child Development Center units. The position works collaboratively with other UCR department marketing programs, including most prominently, VCSA-Communications. The Media Communications Specialist will assist in the evaluation and research for projects related to effective marketing programs and processes; brand development, new media design, photography, and strategic planning. This position must have knowledge of, adhere to, and enforce University, and department policies, protocol and marketing trends. |
Essential Functions
| Essential Function | % Time |
|---|---|
| SOCIAL MEDIA DESIGN, DEVELOPMENT AND MANAGEMENT | 50 |
| * Create, update and manage appropriate messaging for social media outlets including, but not limited to, Twitter, Facebook, YouTube, Instagram, Tumblr and others, in a consistent and sustainable manner. * Maintain an understanding of social media trends, updates and new systems on campus, throughout Higher Education and in the world at large. * Maintain an appropriate and consistent image of HDRS on all social media outlets. * Work closely with all HDRS departments to develop relationships and a flow of information to maintain current information or department changes on all social media outlets. * Develop and carry out HDRS marketing campaign(s) on social media based on client or departmental need. Advertise special events, programs, outreach efforts and HDRS updates or alerts. * Create, implement and manage a live social media presence during special HDRS and on-campus events; respond to student comments, concerns, questions, etc. in a manner consistent with HDRS and UCR policies and procedures. * Track social media usage and gather performance metrics. * Provide reports on social media outreach efforts and make recommendations to increase effectiveness of utilized social media outlets. * Monitor communication commentary on websites outside the control of HDRS, including College Confidential, College Prowler, Yelp and others, to elucidate trends. * Independently compose and post updates with timely written and visual material in keeping with overall HDRS and University brand guidelines and goals in a manner that appeals to and appropriately informs UCR and HDRS's target demographic: students, potential students and student families. |
|
| WEBSITE MANAGEMENT | 40 |
| * Manage and create, when necessary, the content of all Housing, Dining & Residential Services websites and the HDRS Staff SharePoint Announcements, ensuring that all content is correct and up-to-date at all times. * Actively work with HDRS Management Team to asses needs, define website content goals and design solutions in conjunction with appropriate campus partners (e.g. VCSA-TS, VCSA-Communications). Act as a liaison between HDRS and VCSA Strategic Communication Team. * Work closely with all HDRS departments to develop relationships and a flow of information to maintain current content, upcoming programs, campaigns or department changes on all websites and appropriate SharePoint sites. * Effectively and efficiently manage website updates, including design, content and graphic enhancements. Conduct website orientations, as needed, for various HDRS departments. * Design graphics (static and animated) for use on websites and mobile applications. Convert video formats and optimize video assets for use on the website, emails or custom players. * Use web analytical tools such as Google Analytics to develop reports on web statistics and make recommendations to optimize website usage. |
|
| GRAPHIC DESIGN SUPPORT | 10 |
| * Work closely with clients and colleagues to determine design needs and/or creative options as they relate to web and social media management and maintenance. * Maintain awareness of graphic design trends and developments, including advances in design software, display technology and media options. * Resize, manipulate, enhance or edit graphic elements to optimize use on websites or social media outlets. * Provide creative design feedback to increase effectiveness of website and/or social media use. * Create and maintain job files, image data banks and portfolios for website and social media use. |
|
Minimum Requirements
| Minimum Requirement | Display Ranking |
|---|---|
| 1 | |
| Minimum of a four-year college degree and two years of work experience in graphic design, marketing and/or web design & development, or an equivalent combination of work experience and education. | |
| 2 | |
| Experience working on personal computers in both Mac and Microsoft platforms; demonstrated expertise with Adobe Creative Suite design software (Photoshop, InDesign, Illustrator), proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook); extensive knowledge of graphic applications, web applications and interactive-development tools (e.g. Acrobat, Flash and HTML). | |
| 3 | |
| Understanding of and experience posting to social media sites including, but not limited to Twitter, Facebook, YouTube, Instagram, Tumblr, Flickr and Pinterest. | |
| 4 | |
| Ability to work independently and as a part of a creative team. Must be able to accept creative suggestions and be willing to offer creative alternatives for work in progress. Ability to develop constructive and cooperative working relationships with others and maintain them over time, and effectively communicate by telephone, in written form, e-mail or in person. | |
| 5 | |
| A strong sense of artistic style and creative flair. Demonstrated ability to write effectively and efficiently for the web. Must be able to communicate ideas visually, verbally and in writing. | |
| 6 | |
| Demonstrate knowledge of layout principles and aesthetic design concepts. | |
| 7 | |
| Thorough knowledge of printing process and related production activities, including file preparation and output, prepress and print requirements. Ability to understand and prepare digital files for offset or digital printing, or for use on digital media. | |
| 8 | |
| Ability to keep up-to-date technically, analyze information and evaluate results to choose the best solution and solve problems. | |
| 9 | |
| Must be able to work in a deadline-oriented environment; to display self-discipline to organize, plan and prioritze and meet goals given by deadlines. Must be able to handle multiple projects at the same time; maintaining high quality. | |
| 10 | |
| Hired applicant must pass a background check by the Department of Justice (DOJ) and possess a valid California Driver's License (will be on the DMV pull). | |
Preferred Qualifications
| Preferred Qualification | Display Ranking |
|---|---|
| 1 | |
| Experience working with website Content Management Systems (such as WordPress), web authoring and development tools (such as Dreamweaver) and working knowledge of web coding schemes, including HTML5 and CCS. | |
| 2 | |
| Experience creating motion graphics, using such software as Adobe After Effects, Flash, Nuke, etc. | |
| 3 | |
| Demonstrated writing abilities, including (but not limited to) a personal blog or vlog, articles published on the web, or comments posted on websites. | |
| 4 | |
| Experience creating short videos; demonstrated video editing and videographic skills. | |
| 5 | |
| Experience as a photographer, including lighting, composition, retouching, photo-illustration, photo-manipulation and photo editing. | |
| 6 | |
| Proven experience with multiple browsers (Chrome, Safari, IE, Firefox) and operating systems (Windows, Mac OS, iOS and Android). | |
| 7 | |
| Understanding of UCR on-campus Housing facilities, programs, events and information. | |
| Posted Position Purpose |
|---|
| **The budgeted hiring range for this position is $19.23-$24.28.**
**Applicants for this position will have to undergo job related skills assessments as part of the interview process**
The Media Communications Specialist manages the content of all HDRS websites and social media outlets. Working with other internal campus partners such as writers, designers, technical staff, external experts and a range of university clients, this position will update and maintain the departments digital assets, including websites, public-facing display screens (RTalk), e-mail communication and social media.
This position serves all HDRS clients, including (but not limited to) Housing Administration; Residence Life; Dining Services; Resident Contracts & Outreach Services; and the Child Development Center units. The position works collaboratively with other UCR department marketing programs, including most prominently, VCSA-Communications.
The Media Communications Specialist will assist in the evaluation and research for projects related to effective marketing programs and processes; brand development, new media design, photography and strategic planning. This position must have knowledge of, adhere to, and enforce University and department policies, protocol and marketing trends.
UCR Housing, Dining & Residential Services (HDRS) is one of the campus' largest units, providing housing to about 30% of our students, dining for entire campus in residential and retail facilities, programming and support through a robust residential life program, conferencing and catering services and child development care to our faculty, staff and students. HDRS employs 450 career employees and over 800 student employees. HDRS departments include Business & Financial Services, Capital Programs, Catering Services, Child Development, Conference Services, Contract & Outreach Services, Dining Services, Information Technologies, Marketing, Operations and Residential Life. HDRS reports to the Division of Student Affairs. |
| Posted Minimum Requirements |
| 1. Minimum of a four-year college degree and two years of work experience in graphic design, marketing and/or web design & development, or an equivalent combination of work experience and education. 2. Experience working on personal computers in both Mac and Microsoft platforms; demonstrated expertise with Adobe Creative Suite design software (Photoshop, InDesign, Illustrator), proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook); extensive knowledge of graphic applications, web applications and interactive-development tools (e.g. Acrobat, Flash and HTML). 3. Understanding of and experience posting to social media sites including, but not limited to Twitter, Facebook, YouTube, Instagram, Tumblr, Flickr and Pinterest. 4. Ability to work independently and as a part of a creative team. Must be able to accept creative suggestions and be willing to offer creative alternatives for work in progress. Ability to develop constructive and cooperative working relationships with others and maintain them over time, and effectively communicate by telephone, in written form, e-mail or in person. 5. A strong sense of artistic style and creative flair. Demonstrated ability to write effectively and efficiently for the web. Must be able to communicate ideas visually, verbally and in writing. 6. Demonstrate knowledge of layout principles and aesthetic design concepts. 7. Thorough knowledge of printing process and related production activities, including file preparation and output, prepress and print requirements. Ability to understand and prepare digital files for offset or digital printing, or for use on digital media. 8. Ability to keep up-to-date technically, analyze information and evaluate results to choose the best solution and solve problems. 9. Must be able to work in a deadline-oriented environment; to display self-discipline to organize, plan and prioritze and meet goals given by deadlines. Must be able to handle multiple projects at the same time; maintaining high quality. 10. Hired applicant must pass a background check by the Department of Justice (DOJ) and possess a valid California Driver's License (will be on the DMV pull). |
| Posted Preferred Qualifications |
| 1. Experience working with website Content Management Systems (such as WordPress), web authoring and development tools (such as Dreamweaver) and working knowledge of web coding schemes, including HTML5 and CCS. 2. Experience creating motion graphics, using such software as Adobe After Effects, Flash, Nuke, etc. 3. Demonstrated writing abilities, including (but not limited to) a personal blog or vlog, articles published on the web, or comments posted on websites. 4. Experience creating short videos; demonstrated video editing and videographic skills. 5. Experience as a photographer, including lighting, composition, retouching, photo-illustration, photo-manipulation and photo editing. 6. Proven experience with multiple browsers (Chrome, Safari, IE, Firefox) and operating systems (Windows, Mac OS, iOS and Android). 7. Understanding of UCR on-campus Housing facilities, programs, events and information. |