General Information
| Payroll Title | PRG PROMOTION MGR 2 | Title Code | 007675 | Grade/Step | 10 | Working Title | Director of Marketing & Communications |
|---|---|---|---|---|---|---|---|
| Department Name | BUS Infrast Admin Prgm Srv Sup | Supervisor | Benton, Scott | Department Head | Yunzeng Wang |
Payroll Title of those supervised
| Title Code | Description | FTE |
|---|---|---|
| 7235 | ANL 2 | 1 |
Special Requirements and Conditions
| Critical Position |
| Valid Driver License |
| Overtime |
| Travel |
| Travel Outside of Normal Business Hours |
Level of Supervision Received
| General Direction |
Items Used
Position Purpose
| The School of Business Administration (SoBA) at the University of California, Riverside is a nationally-ranked and internationally-recognized AACSB-accredited business school. With over 14,000 alumni, it is home to the largest undergraduate business program in the University of California system, as well as to the A. Gary Anderson Graduate School of Management (AGSM), which features MBA, Ph.D., Flex MBA, Master of Professional Accountancy (MPAc), and Master of Finance (MFin) programs. SoBA is positioned as a center of excellence in business education through cutting-edge research on the business challenges of the 21st century. The Director of Marketing and Communications is responsible for providing leadership and overall direction to the UCR School of Business marketing and communications activities. Under the direction of the Assistant Dean, External Relations, this position is responsible for the development and implementation of a strategic marketing and communications program designed to enhance the visibility and reputation of the School and reinforce its identity among its internal and external constituencies. In general, the Director will develop and manage school-wide marketing and communications programs, activities, and budget. Consult with each of the school's areas on unit-level marketing requirements and coordination. Provide advice and guidance for the development, implementation, and leveraging of marketing plans in and by each area and for coordination of marketing plans across the School. Identify and leverage opportunities for promoting and marketing the school and for effective utilization of resources. Provide expert advice on marketing planning, public relations and promotion strategies to improve national rankings and increase student base. Oversee school-level media relations and communications, including website and other digital marketing opportunities. And manage an Assistant Director, Digital Marketing and Communications as well as third-party vendors. An initial key responsibility will be the management of a comprehensive brand assessment and market research project that will inform the School's marketing and communications activities for the next three to five years. This position will report directly to the Assistant Dean, External Relations and will be a key individual in the continued growth of a highly successful organization. |
Essential Functions
| Essential Function | % Time |
|---|---|
| A. Marketing & Communication | 40 |
| -In coordination with the Assistant Dean, External Relations and Executive Director for Graduate Programs, develop and implement a comprehensive marketing and communications program targeted toward enhancing the visibility of SoBA's degree programs among key target audiences while supporting the School's mission and goals. -Generate, collect and analyze data to support short and long range market visibility. -Develop a deep understanding of key ranking criteria for both the Graduate and Undergraduate programs and advise and manage efforts to drive the various degree programs up in the rankings. -Provide consultation to faculty and staff to facilitate the development of targeted opportunities. -Under direction of the Assistant Dean, External Relations and in collaboration with the Associate Dean and Program Directors, develop and maintain an integrated marketing program for internal and external campus audiences, focusing efforts to effectively recruit students, faculty, industry leaders, donors, public officials and granting agencies. -Develop communications, marketing plans and implementation strategies, which will include components for cross marketing among programs to assure a common institutional approach. -Service a SoBA liaison, along with the Assistant Dean, External Relations, with UCR's Office of Strategic Communications and Central Government and Community Relations; participate in campus-wide integrated marketing efforts as appropriate and to ensure wide-spread recognition of important events, accomplishments, and community engagement, etc. -Serve as liaison with UCR's Creative Design Services, external design and printing vendors. -Oversee production and mailing processes for SoBA newsletters and other targeted cultivation and solicitation pieces. -Responsible, in consultation with Assistant Dean, External Relations and Senior Staff, for the development and implementation of synchronized messages to communicate the School's key messages. -Develop and assess constituent-based communication strategies, including those specific to parents, students, alumni, and donors using effective use of alternative channels to expand/reinforce the message. -In consultation with the Assistant Dean, External Relations and Executive Assistant Dean/CFAO, develop Marketing & Communications spending priorities, taking into consideration key objectives and school strategies. Conduct market research and analysis as necessary to make effective use of existing marketing and communication resources. -Provide counsel and advice on public information policies, media relations and editorial writing. Disseminate appropriate information when dealing with media outlets and in coordination with Office of Strategic Communications and Central Governmental and Community Relations. Gathers, analyzes and responds to request for information. -Identify and establish relationships with key branding, market research and marketing services vendors. |
|
| College & Department Presentation Materials | 30 |
| -Manage the creation of marketing and presentation materials that present a cohesive image for SoBA Dean's Office, department and program offices, including concept, content, design, and all aspects of pre-press production (design, digital photography, layout, formatting, text inputting, color correction/calibration, image manipulation, data conversion, and data storage). -Marketing materials include: professional presentations, brochures, press releases, newsletters, posters, advertisements, websites, reports, other technical documents, and other related dynamic visual aids used as outreach tools in support of SoBA's departments -Maintain regular and frequent contact with departments to solicit relevant information to be highlighted and promote SoBA's achievements through distribution as news releases, web features and other publications. -Oversee all publications and collateral material along with standardization of graphics and identity program. -Oversee concept, development, writing and publication of SoBA's newsletter and other targeted cultivation and solicitation pieces. -Create, in collaboration with Assistant Dean, External Relations, Associate Dean, Program Directors and faculty, as appropriate, School's web-based communications and e-newsletters. Evaluate need for, and effectiveness of weblogs and various other web- and electronic-based communications with various audiences -Establish guidelines and standards for use of the UCR School of Business and AGSM logo(s) for the style and design acceptable to UCR Office of Strategic Communication. |
|
| Digital Media | 20 |
| -Oversee management of website. Ensure that design, structure and content effectively represent the school's mission and activities, and are appropriately directed toward the school's various target audiences. Work with units to ensure accuracy and relevancy of content. Manage process of redesign and upgrade of current website. -Develop, implement and maintain robust Social Media strategy. |
|
| Media Relations | 5 |
| -Promote the School to the national and international media, to Fortune 500, peer business schools, and to other multinational businesses who are stakeholders, positioning the School in a leadership role in management education -Develop and maintain key relationships with the regional, national and international media as part of the School's ongoing efforts to pitch and place stories and experts in these media outlets keeping the School in the news. -Oversee all media relations and develop/implement robust public relations strategy. Develop programs and activities to enhance media visibility of the UCR School of Business, its faculty and research and its Degree Programs. Coordinate School, Dean and faculty interaction with regional and national media. Provide training and support for faculty and staff interacting with media. -Work with outside agencies (as appropriate) to implement media and marketing strategies |
|
| Other | 5 |
| Other duties as assigned. | |
Minimum Requirements
| Minimum Requirement | Display Ranking |
|---|---|
| 1 | |
| Bachelor's degree in a related field (Master's degree, desirable) with five to ten years' experience in progressively responsible positions in marketing, business development, public relations, communications, and management, working with the business community and/or professional organizations. | |
| 2 | |
| Experience in team management. Demonstrated skill in developing, motivating, guiding and collaborating with a professional team. Ability to work effectively and provide direction and leadership to a team under stringent deadline requirements. Ability to coach and evaluate professional staff members. Ability to delegate and act decisively. | |
| 3 | |
| Must be innovative, creative, entrepreneurial, proactive and resourceful. Ability to integrate various media to maximize resources over many channels to promote messages as planned. | |
| 4 | |
| Proven excellent interpersonal skills in working with a variety of people to gather needed information, recommend strategies, solve problems and produce effective marketing materials. Demonstrated organizational ability, including ability to work on multiple projects with competing deadlines and to establish goals and workload priorities. | |
| 5 | |
| Extensive background in integrated marketing planning and current marketing strategies. | |
| 6 | |
| Demonstrated ability to provide creative direction, analyze situations and give sound professional judgment on integrated marketing, branding and communication strategies. | |
| 7 | |
| Demonstrated skill in message development, audience identification and communications management in alignment with institutional goals. | |
| 8 | |
| Demonstrated ability to develop and implement long-range integrated marketing and communication plans. Demonstrated experience and in-depth knowledge of market research methods and techniques, including ability to design quantitative and qualitative research projects and programs, manage data collection and vendors, analyze findings and interpret and report results. | |
| 9 | |
| Knowledge of advertising, print and broadcast media purchasing, and print production. Demonstrated knowledge of Web and electronic marketing. | |
| 10 | |
| Ability to communicate articulately, verbally and in writing. Ability to use written language accurately and creatively, to recognize and use correct English grammar, spelling and punctuation. | |
Preferred Qualifications
| Preferred Qualification | Display Ranking |
|---|---|
| 1 | |
| n/a | |
| Posted Position Purpose |
|---|
| The School of Business Administration (SoBA) at the University of California, Riverside is a nationally-ranked and internationally-recognized AACSB-accredited business school. With over 14,000 alumni, it is home to the largest undergraduate business program in the University of California system, as well as to the A. Gary Anderson Graduate School of Management (AGSM), which features MBA, Ph.D., Flex MBA, Master of Professional Accountancy (MPAc), and Master of Finance (MFin) programs. SoBA is positioned as a center of excellence in business education through cutting-edge research on the business challenges of the 21st century.
The Director of Marketing and Communications is responsible for providing leadership and overall direction to the UCR School of Business marketing and communications activities. Under the direction of the Assistant Dean, External Relations, this position is responsible for the development and implementation of a strategic marketing and communications program designed to enhance the visibility and reputation of the School and reinforce its identity among its internal and external constituencies.
In general, the Director will develop and manage school-wide marketing and communications programs, activities, and budget. Consult with each of the school's areas on unit-level marketing requirements and coordination. Provide advice and guidance for the development, implementation, and leveraging of marketing plans in and by each area and for coordination of marketing plans across the School. Identify and leverage opportunities for promoting and marketing the school and for effective utilization of resources. Provide expert advice on marketing planning, public relations and promotion strategies to improve national rankings and increase student base. Oversee school-level media relations and communications, including website and other digital marketing opportunities. And manage an Assistant Director, Digital Marketing and Communications as well as third-party vendors.
An initial key responsibility will be the management of a comprehensive brand assessment and market research project that will inform the School's marketing and communications activities for the next three to five years.
This position will report directly to the Assistant Dean, External Relations and will be a key individual in the continued growth of a highly successful organization. |
| Posted Minimum Requirements |
| 1. Bachelor's degree in a related field (Master's degree, desirable) with five to ten years' experience in progressively responsible positions in marketing, business development, public relations, communications, and management, working with the business community and/or professional organizations. 2. Experience in team management. Demonstrated skill in developing, motivating, guiding and collaborating with a professional team. Ability to work effectively and provide direction and leadership to a team under stringent deadline requirements. Ability to coach and evaluate professional staff members. Ability to delegate and act decisively. 3. Must be innovative, creative, entrepreneurial, proactive and resourceful. Ability to integrate various media to maximize resources over many channels to promote messages as planned. 4. Proven excellent interpersonal skills in working with a variety of people to gather needed information, recommend strategies, solve problems and produce effective marketing materials. Demonstrated organizational ability, including ability to work on multiple projects with competing deadlines and to establish goals and workload priorities. 5. Extensive background in integrated marketing planning and current marketing strategies. 6. Demonstrated ability to provide creative direction, analyze situations and give sound professional judgment on integrated marketing, branding and communication strategies. 7. Demonstrated skill in message development, audience identification and communications management in alignment with institutional goals. 8. Demonstrated ability to develop and implement long-range integrated marketing and communication plans. Demonstrated experience and in-depth knowledge of market research methods and techniques, including ability to design quantitative and qualitative research projects and programs, manage data collection and vendors, analyze findings and interpret and report results. 9. Knowledge of advertising, print and broadcast media purchasing, and print production. Demonstrated knowledge of Web and electronic marketing. 10. Ability to communicate articulately, verbally and in writing. Ability to use written language accurately and creatively, to recognize and use correct English grammar, spelling and punctuation. |
| Posted Preferred Qualifications |
| n/a |