General Information
| Payroll Title | ANL 3 | Title Code | 007236 | Grade/Step | 09 | Working Title | Director of Membership and Marketing (2 year contract position) |
|---|---|---|---|---|---|---|---|
| Department Name | Alumni Engagement Dept | Supervisor | Lisa M Cusick | Department Head | Jorge E Ancona |
Special Requirements and Conditions
| Critical Position |
| Valid Driver License |
| Travel |
| Travel Outside of Normal Business Hours |
Level of Supervision Received
| General Direction |
Items Used
| General Office Equipment |
Position Purpose
| Under the direction of the Assistant Executive Director, the Director of Membership and Marketing is assigned primary responsibility for developing and executing the University of California, Alumni Association's (UCRAA) membership program and crafting messages for alumni marketing communications designed to increase awareness of and participation in the UCRAA. Incumbent must have the ability to work independently as well as collaboratively while achieving defined goals. Incumbent administers membership acquisition and renewal campaigns; manages the association's membership benefits program, produces multi-day Grad Fair event, and oversees and grows our affinity/business partner relationships. Other responsibilities include participating in committees; budget and financial administration; and providing advice and counsel in areas relating to membership programs. A business plan sample may be requested of the final candidates as a part of the selection process. |
Essential Functions
| Essential Function | % Time |
|---|---|
| Membership Programs | 45 |
| Develop annual business plan including campaigns for the UCRAA membership program in partnership with volunteer leadership and alumni staff. Create opportunities and identify events/activities currently sponsored by the association to promote membership. Responsible for acquisition and renewal campaigns designed to generate more than $150,000 annually and achieve projected growth objectives. Evaluate the current membership program to determine its overall effectiveness as an engagement tool. Determine cost effectiveness of current membership program and return on investment. Make suggestions for improvement. Research comparable programs and alternative membership models for best practices. Update alumni staff on its membership programs, benefits and access. Create and document procedures for staff training. Work in partnership with alumni staff and volunteers, vendors, and campus departments to develop, review, secure and grow membership benefits program offers in compliance with association goals and best practices. Manage the production and distribution of membership program materials including renewals, new member campaigns and fulfillment packages. Advise the Assistant Executive Director, Executive Director and volunteer committee chair on progress and topics related to the membership program. Lead the association's volunteer membership and marketing committee. |
|
| Marketing Communications | 30 |
| Manage and grow affinity/business partner relationships including insurance, college test preparation, commencement photography and other benefit and marketing programs. Negotiate contracts with new business partners and ensure contractual obligations are met. Develop materials that include content for newsletters, brochures, direct mail, Web pages and event materials, working with designers, event planners, alumni staff, volunteers and vendors. In conjunction with the Communication and Technology Specialist, ensure membership/marketing opportunities are clearly and accurately represented in UCR Magazine, e-newsletter, and online. Manage merchandising efforts with vendors including researching and selecting appropriate incentive items to offer as part of membership while ensuring cost effectiveness. |
|
| Student Programming | 15 |
| Produce annual, multi-day Grad Fair for graduating students to register for commencement, market graduation services, and market membership in the UCR Alumni Association to more than 4,000 attendees. Train and motivate student volunteers to assist with Grad Fair. In cooperation with the Program Manager of Student Relations and Career Resources, create opportunities to increase awareness of UCRAA activities and membership programs to the student population, including the Student Alumni Association, and other student leadership groups, clubs and organizations on campus. |
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| Administrative Duties | 10 |
| Manage all internal and external requests for UCRAA membership data requests. Prepare and analyze membership status reports. Track income and membership numbers monthly and prepare quarterly alumni metric reports. Serve as staff liaison to photographers at annual commencement ceremonies and other events as assigned. Works closely with Executive Assistant/Membership Coordinator to train and ensure timely and accurate processing of membership fulfilment items and data input in Raiser's Edge. Provide excellent customer service to members including answering questions, membership card replacement, proof of membership receipts, membership renewal needs or current campaigns. Develop annual budget for membership and marketing programs. Monitor and maintain membership/marketing budgets which total more than $100,000. Responsible for expediting financial materials such as receipts, purchase orders, invoices and affinity partner income to the Assistant Executive Director. Oversee timely payment of vendors. |
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Minimum Requirements
| Minimum Requirement | Display Ranking |
|---|---|
| No information record yet | |
Preferred Qualifications
| Preferred Qualification | Display Ranking |
|---|---|
| No information record yet | |
| Posted Position Purpose |
|---|
| Under the direction of the Assistant Executive Director, the Director of Membership and Marketing is assigned primary responsibility for developing and executing the UCR Alumni Association's membership program and crafting messages for alumni marketing communications designed to increase awareness of and participation in the UCR Alumni Association. She/he must have the ability to work independently as well as collaboratively while achieving defined goals. Incumbent administers membership acquisition and renewal campaigns; manages the association's membership benefits program, produces multi-day Grad Fair event, and oversees and grows our affinity/business partner relationships. Other responsibilities include participating in committees; budget and financial administration; and providing advice and counsel in areas relating to membership programs. This is a two-year, renewable contract position which includes the same employee benefits afforded career employees. Want to join a dynamic team? If you are results oriented, this position is for you! Apply today.
A business plan sample may be requested of the final candidates as a part of the selection process.
The Office of Alumni & Constituent Relations serves to preserve and promote the relationships between UCR, its alumni, students and many external constituencies. Through its various services and programs, the office engages UCR's alumni, students and external constituencies in support of the university and its tradition of excellence. The office's general objectives are to: -Promote the interests of the University of California, Riverside and strengthen its base of support. -Encourage an ongoing commitment to UCR among its alumni, students, parents, emeriti faculty and staff retirees. -Ensure timely and effective communication between UCR and its alumni and external constituencies. -Encourage greater involvement in UCR's Alumni Association, Parents Association, Student Alumni Association, Emeriti Association and Retirees Association. -Provide services and programs to benefit alumni, students, parents and other constituencies.
About UCR: The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion. UCR is the most diverse campus in the prestigious 10 campus UC system and it is the eighth most diverse university in the nation. Recently named a "Next Generation University", UCR has earned a national reputation for excellence in research, teaching and service. For the second consecutive year, UCR has been recognized by The Princeton Review as one of the top green colleges in North America and for (2013) the Washington Monthly magazine ranked the University of California, Riverside second among national universities in their ninth-annual College Ranking Survey. |
| Posted Minimum Requirements |
| -Graduation from college with a major in business administration, journalism, communications, public relations, English, marketing or related field and four years of professional experience or an equivalent combination of education and experience. -Ability to create a business plan and knowledge of financial processes to analyze the cost effectiveness of programs. General knowledge and competent skills to perform basic accounting procedures; ability to keep accurate records of expenditures and income. -Experience in alumni relations or in an educational non-profit environment. -Knowledge of marketing best practices and direct marketing media including direct mail, Web and email. Demonstrated experience in negotiating contracts. -Resourcefulness in finding appropriate solutions to problems and initiative in presenting alternatives and implementing solutions to ensure effective change. Ability to anticipate problems and take necessary action to eliminate or mitigate potential negative effects. -Experience managing events. Strong organizational and time management skills, attention to detail and ability to follow through and meet deadlines. -Ability to be flexible in working independently as well as collaboratively with University Advancement colleagues, faculty, staff, students and volunteers to achieve defined goals. -Excellent interpersonal skills and ability to interact diplomatically with diverse personalities and to exercise judgment and tact in interaction with alumni leaders, donors, parents and various internal/external constituencies. -Exceptional written and verbal communication skills to present information clearly and logically. Possesses traits of good judgment, confidentiality and discretion in communicating with colleagues and constituents. -Intermediate proficiency in MS suite (Outlook, Word, Excel and PowerPoint). Demonstrated experience with learning and adapting to new computer systems and office procedures. Ability to offer insightful and critical "user" feedback as systems are developed. Experience with donor database applications and online databases. Proficiency in using the Internet to conduct research. General knowledge of page layout software and design. |
| Posted Preferred Qualifications |
| -Knowledge of UCR University Advancement and alumni organizational structure and policies and procedures. -Experience with Raiser's Edge or donor databases. |