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Director of Marketing & Communications
| Job Number | Full/Part Time | Schedule | Salary |
|---|---|---|---|
| 201408058123 | Full Time | 8AM - 5PM | - |
Position Information
The School of Business Administration (SoBA) at the University of California, Riverside is a nationally-ranked and internationally-recognized AACSB-accredited business school. With over 14,000 alumni, it is home to the largest undergraduate business program in the University of California system, as well as to the A. Gary Anderson Graduate School of Management (AGSM), which features MBA, Ph.D., Flex MBA, Master of Professional Accountancy (MPAc), and Master of Finance (MFin) programs. SoBA is positioned as a center of excellence in business education through cutting-edge research on the business challenges of the 21st century.
The Director of Marketing and Communications is responsible for providing leadership and overall direction to the UCR School of Business marketing and communications activities. Under the direction of the Assistant Dean, External Relations, this position is responsible for the development and implementation of a strategic marketing and communications program designed to enhance the visibility and reputation of the School and reinforce its identity among its internal and external constituencies.
In general, the Director will develop and manage school-wide marketing and communications programs, activities, and budget. Consult with each of the school's areas on unit-level marketing requirements and coordination. Provide advice and guidance for the development, implementation, and leveraging of marketing plans in and by each area and for coordination of marketing plans across the School. Identify and leverage opportunities for promoting and marketing the school and for effective utilization of resources. Provide expert advice on marketing planning, public relations and promotion strategies to improve national rankings and increase student base. Oversee school-level media relations and communications, including website and other digital marketing opportunities. And manage an Assistant Director, Digital Marketing and Communications as well as third-party vendors.
An initial key responsibility will be the management of a comprehensive brand assessment and market research project that will inform the School's marketing and communications activities for the next three to five years.
This position will report directly to the Assistant Dean, External Relations and will be a key individual in the continued growth of a highly successful organization.
The Director of Marketing and Communications is responsible for providing leadership and overall direction to the UCR School of Business marketing and communications activities. Under the direction of the Assistant Dean, External Relations, this position is responsible for the development and implementation of a strategic marketing and communications program designed to enhance the visibility and reputation of the School and reinforce its identity among its internal and external constituencies.
In general, the Director will develop and manage school-wide marketing and communications programs, activities, and budget. Consult with each of the school's areas on unit-level marketing requirements and coordination. Provide advice and guidance for the development, implementation, and leveraging of marketing plans in and by each area and for coordination of marketing plans across the School. Identify and leverage opportunities for promoting and marketing the school and for effective utilization of resources. Provide expert advice on marketing planning, public relations and promotion strategies to improve national rankings and increase student base. Oversee school-level media relations and communications, including website and other digital marketing opportunities. And manage an Assistant Director, Digital Marketing and Communications as well as third-party vendors.
An initial key responsibility will be the management of a comprehensive brand assessment and market research project that will inform the School's marketing and communications activities for the next three to five years.
This position will report directly to the Assistant Dean, External Relations and will be a key individual in the continued growth of a highly successful organization.
Minimum Requirements
1. Bachelor's degree in a related field (Master's degree, desirable) with five to ten years' experience in progressively responsible positions in marketing, business development, public relations, communications, and management, working with the business community and/or professional organizations.
2. Experience in team management. Demonstrated skill in developing, motivating, guiding and collaborating with a professional team. Ability to work effectively and provide direction and leadership to a team under stringent deadline requirements. Ability to coach and evaluate professional staff members. Ability to delegate and act decisively.
3. Must be innovative, creative, entrepreneurial, proactive and resourceful. Ability to integrate various media to maximize resources over many channels to promote messages as planned.
4. Proven excellent interpersonal skills in working with a variety of people to gather needed information, recommend strategies, solve problems and produce effective marketing materials. Demonstrated organizational ability, including ability to work on multiple projects with competing deadlines and to establish goals and workload priorities.
5. Extensive background in integrated marketing planning and current marketing strategies.
6. Demonstrated ability to provide creative direction, analyze situations and give sound professional judgment on integrated marketing, branding and communication strategies.
7. Demonstrated skill in message development, audience identification and communications management in alignment with institutional goals.
8. Demonstrated ability to develop and implement long-range integrated marketing and communication plans. Demonstrated experience and in-depth knowledge of market research methods and techniques, including ability to design quantitative and qualitative research projects and programs, manage data collection and vendors, analyze findings and interpret and report results.
9. Knowledge of advertising, print and broadcast media purchasing, and print production. Demonstrated knowledge of Web and electronic marketing.
10. Ability to communicate articulately, verbally and in writing. Ability to use written language accurately and creatively, to recognize and use correct English grammar, spelling and punctuation.
2. Experience in team management. Demonstrated skill in developing, motivating, guiding and collaborating with a professional team. Ability to work effectively and provide direction and leadership to a team under stringent deadline requirements. Ability to coach and evaluate professional staff members. Ability to delegate and act decisively.
3. Must be innovative, creative, entrepreneurial, proactive and resourceful. Ability to integrate various media to maximize resources over many channels to promote messages as planned.
4. Proven excellent interpersonal skills in working with a variety of people to gather needed information, recommend strategies, solve problems and produce effective marketing materials. Demonstrated organizational ability, including ability to work on multiple projects with competing deadlines and to establish goals and workload priorities.
5. Extensive background in integrated marketing planning and current marketing strategies.
6. Demonstrated ability to provide creative direction, analyze situations and give sound professional judgment on integrated marketing, branding and communication strategies.
7. Demonstrated skill in message development, audience identification and communications management in alignment with institutional goals.
8. Demonstrated ability to develop and implement long-range integrated marketing and communication plans. Demonstrated experience and in-depth knowledge of market research methods and techniques, including ability to design quantitative and qualitative research projects and programs, manage data collection and vendors, analyze findings and interpret and report results.
9. Knowledge of advertising, print and broadcast media purchasing, and print production. Demonstrated knowledge of Web and electronic marketing.
10. Ability to communicate articulately, verbally and in writing. Ability to use written language accurately and creatively, to recognize and use correct English grammar, spelling and punctuation.
Preferred Qualifications
n/a
Additional Information
In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history and culture. UCR gives every student the resources to explore, engage, imagine and excel.
At UC Riverside we celebrate diversity and are proud of our #8 ranking among the nation for most diverse universities (US News and World Report 2012-13). Become part of a place that fosters success for all its constituents, students, faculty, and staff, and where work/life balance and campus culture are integral to our way of life.
UCR is ranked 46th among top public universities (US News and World Report 2012-13) and is an Equal Opportunity and Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff.
For information about our generous employee benefits package, visit: Employee Benefits Overview
At UC Riverside we celebrate diversity and are proud of our #8 ranking among the nation for most diverse universities (US News and World Report 2012-13). Become part of a place that fosters success for all its constituents, students, faculty, and staff, and where work/life balance and campus culture are integral to our way of life.
UCR is ranked 46th among top public universities (US News and World Report 2012-13) and is an Equal Opportunity and Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff.
For information about our generous employee benefits package, visit: Employee Benefits Overview